Reach, Relevancy and Relationships – Making the Most of Reciprocal Marketing

Creative content, real results.

Marketing is more than a two-way street. In “Reach, Relevancy and Relationships – Making the Most of Reciprocal Marketing” Charlene Shirk will explain the importance of understanding not only your audience but the ultimate goals of your client, partners and donors in order to maximize efficacy of your partnerships.

Strategic plans only work when viewed as beneficial from all angles. The trick to effective marketing is ensuring that the key players have a vested interest in your campaign’s success. But how do you break through the corporate barriers? How can you be heard above the noise of social media? Learn how you too can develop your clients’ relationships in a way that capture the power of emotional connections, harness the potential of social media and answer the ultimate question, “Why should we care?”

Why you Should Attend

In this morning session learn how to build marketing campaigns that maximize your existing relationships, harness unexpected opportunities and provide reciprocal value to clients, co-workers and partners alike.

About our Keynote Speaker

Charlene Shirk is the Creative Director and Founder of C. Shirk Productions and the soon to be launched CSPR – Charlene Shirk Public Relations. Charlene is also a panelist on The Chat – an exciting and engaging live local talk show on the First Coast. Prior to starting her own company, Charlene was the Director of Community Relations for THE PLAYERS Championship at the PGA TOUR headquartered in Ponte Vedra.

Prior to joining the TOUR in 2007, Charlene was best known for her 10 years as the friendly face of the weekend morning and evening newscasts on First Coast News, the NBC and ABC affiliate in Jacksonville.

Charlene has been recognized several times over for her excellence in journalism both on a local and national level. Her most noteworthy awards include the Gabrielle Award, sponsored by the Catholic
Communicators in radio and television, the Sigma Delta Chi Award from the Society of Professional Journalists along with a regional Emmy nomination from the National Academy of Television Arts.

Charlene was also named as “The Most Crush-Worthy Female Celebrity,” by Florida Times-Union subscribers, “Best Hairdo in Town” and “Best Pitchwoman” by Folio Magazine readers.

Charlene is currently the Community Outreach and Public Relations Chair on the board of Blessings in a Backpack and is a member of Leadership Jacksonville, Class of 2015.

 

Ever wondered what it takes to be an entrepreneur?

The professional and personal challenges, the high and lows, the failures and the success?

Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs with over 1800 past events in 120 countries around the world in 2014.

The non-profit organization is headquartered in Seattle, Washington but Startup Weekend organizers and facilitators can be found in over 200 cities around the world. From Mongolia to South Africa to London to Brazil, people around the globe are coming together for weekend long workshops to pitch ideas, form teams, and start companies.

All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.

Whether entrepreneurs found companies, find a cofounder, meet someone new, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic but fun world of startups. If you want to put yourself in the shoes of an entrepreneur, register now for the best weekend of your life!

About Startup Weekend: Startup Weekends are 54-hour events designed to provide superior experiential education for technical and non-technical entrepreneurs.  Beginning with Friday night pitches and continuing through brainstorming, business plan development, and basic prototype creation, Startup Weekends culminate in Sunday night demos and presentations.  Participants create working startups during the event and are able to collaborate with like-minded individuals outside of their daily networks. All teams hear talks by industry leaders and receive valuable feedback from local entrepreneurials. The weekend is centered around action, innovation, and education.  Whether you are looking for feedback on a idea, a co-founder, specific skill sets, or a team to help you execute, Startup Weekends are the perfect environment in which to test your idea and take the first steps towards launching your own startup.