<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Jacksonville Advantage Business Magazine</title>
	<atom:link href="http://advantagebizmag.com/feed" rel="self" type="application/rss+xml" />
	<link>http://advantagebizmag.com</link>
	<description>Business Magazine</description>
	<lastBuildDate>Thu, 16 May 2013 18:59:38 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.4.1</generator>
		<item>
		<title>Community First Credit Union and Jax Beach Festivals Partner</title>
		<link>http://advantagebizmag.com/archives/16025</link>
		<comments>http://advantagebizmag.com/archives/16025#comments</comments>
		<pubDate>Thu, 16 May 2013 18:58:27 +0000</pubDate>
		<dc:creator>Advantage</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[JAX Briefs]]></category>

		<guid isPermaLink="false">http://advantagebizmag.com/?p=16025</guid>
		<description><![CDATA[Jax Beach Festivals and Community First Credit Union today announced a new partnership and new music project for Jacksonville Beach – a music festival that will feature “all things local.” The inaugural Community First Seawalk Music Festival will take place June 14-15 at the Seawalk Pavilion in Jacksonville Beach. In support of the growth and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://advantagebizmag.com/wp-content/uploads/2013/05/seawalk-music.jpg"><img class="alignright size-full wp-image-16026" title="seawalk music" src="http://advantagebizmag.com/wp-content/uploads/2013/05/seawalk-music.jpg" alt="" width="234" height="148" /></a>Jax Beach Festivals and Community First Credit Union today announced a new partnership and new music project for Jacksonville Beach – a music festival that will feature “all things local.” The inaugural <strong>Community First Seawalk Music Festival</strong> will take place June 14-15 at the Seawalk Pavilion in Jacksonville Beach. In support of the growth and development of the festival, Community First has signed a three-year commitment as title sponsor.</p>
<p>“The Community First Seawalk Music Festival will showcase our rich local resources – local artists, food, crew and volunteers,” said Amy Galbreath, producer with Jax Beach Festivals. “As we prepared this spring for the Great Atlantic Music Festival and George’s Music Springing the Blues Festival, many musicians and vendors in the community told us they wanted an opportunity to take part in a local festival. The Community First Seawalk Music Festival gives them the spotlight.”</p>
<p>The two-day festival begins Friday, June 14, at 5 p.m. and goes until 10 p.m. On Saturday, June 15, the music begins at noon and plays until 10 p.m.</p>
<p>“Community First is committed to partnering with local organizations to offer Northeast Florida residents family friendly activities that promote a healthy community,” said John Hirabayashi, CEO of Community First Credit Union. “The festival’s emphasis on all things local is a great way to celebrate area talent and support the local economy, while providing an affordable entertainment option for families to enjoy together.”</p>
<p>Although many event details are still underway, Galbreath and team (including Sam Veal, Executive Producer for Jax Beach Festivals) have designated the festival’s first night as a “Fireworks for All” Fundraiser.</p>
<p>“Last year, Jacksonville Beach cancelled its July 4th fireworks and next year’s fireworks are in jeopardy if the city doesn’t find the revenue for them,” said Galbreath. “We want to ensure families in the Jacksonville area can enjoy this favorite summer tradition, so Friday is our ‘Fireworks for All’ Fundraiser. We’re donating a portion of beverage sales from Friday, June 14 to the City of Jacksonville Beach fireworks fund.” According to the city, the annual fireworks display is its most expensive special event, with a price tag of about $25,000 (about $1000 a minute).</p>
<p>In addition, there are other great ways to support the Fireworks Fund.  Galbreath also has enlisted members of the <a href="http://beacheshospitalitynetwork.com/">Beaches Hospitality Network</a> to go door-to-door in beaches neighborhoods promoting the event and asking for pledges to the fund. The city of Jacksonville Beach is also accepting donations online at <a href="http://www.jacksonvillebeach.org/residents/news/donations-being-accepted-fireworks-display">www.jacksonvillebeach.org/residents/news/donations-being-accepted-fireworks-display</a>.</p>
<p>The festival will launch a website and Facebook page in the coming days. Visit <a href="http://www.jaxbeachfestivals.com">www.jaxbeachfestivals.com</a> for updates.</p>
<p>&nbsp;</p>
<p><em>Jax Beach Festivals produces festivals and special events at the oceanfront Seawalk Pavilion, including the Great Atlantic Music Festival and George’s Music Springing the Blues Festival. For more information about Jax Beach Festivals, please visit </em><a href="http://www.jaxbeachfestivals.com"><em>http://www.jaxbeachfestivals.com</em></a><em>.</em></p>
<p><em>Community First Credit Union of Florida is a state-chartered credit union based in Jacksonville serving anyone who lives or works on the First Coast. Community First is one of the 10 largest credit unions in the state, serving more than 105,000 members and with assets exceeding $1 billion. Community First has 16 locations and about 300 employees. A not-for-profit, Community First is a full-service financial institution offering banking, loans, mortgages and investments for consumers and businesses throughout the First Coast. For more information about Community First, visit </em><em><a href="http://www.CommunityFirstFL.org">www.CommunityFirstFL.org</a></em><em>, call (904) 354-8537 or (800)342-8416. </em></p>
]]></content:encoded>
			<wfw:commentRss>http://advantagebizmag.com/archives/16025/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Million Dollar Power Presentations with Pegine</title>
		<link>http://advantagebizmag.com/archives/event/million-dollar-power-presentations-with-pegine</link>
		<comments>http://advantagebizmag.com/archives/event/million-dollar-power-presentations-with-pegine#comments</comments>
		<pubDate>Wed, 15 May 2013 14:09:07 +0000</pubDate>
		<dc:creator>Advantage</dc:creator>
		
		<guid isPermaLink="false">http://advantagebizmag.com/?post_type=event&#038;p=16014</guid>
		<description><![CDATA[Every presentation is a sales presentation. You are selling your organization, your expertise, your products or services. After hearing Pegine and learning her tips you will: Be more confident Know how to prepare your material Listen effectively so you can leverage your experience and brilliance Have a power presence Build rapport with your audience Leverage [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Every presentation is a sales presentation. You are selling your organization, your expertise, your products or services. After hearing Pegine and learning her tips you will:</strong></p>
<p>Be more confident<br />
Know how to prepare your material<br />
Listen effectively so you can leverage your experience and brilliance<br />
Have a power presence<br />
Build rapport with your audience<br />
Leverage your before and after (the secret sauce)<br />
Close with power so they have no choice but to pick you</p>
<p>&nbsp;</p>
<p><strong>How you present influences how people perceive you, your organization and your product.</strong></p>
<p>Learn how to prepare for your presentation.<br />
How to ask questions before your presentation so you can answer their questions.<br />
Learn how to listen so you can modify your presentation on the spot.<br />
Gain power over your presence<br />
What to do when technology fails &#8211; it will at some time<br />
Leverage your before and after (the secret sauce)</p>
<p>&nbsp;</p>
<p>The program will cover executive briefings, small group presentations and large group presentations.</p>
<p>$15.00  RSVP <a href="mailto:Angelia.Redding@bsecenter.net">Angelia.Redding@bsecenter.net</a></p>
<p>Lunch included</p>
]]></content:encoded>
			<wfw:commentRss>http://advantagebizmag.com/archives/event/million-dollar-power-presentations-with-pegine/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Leadership Jacksonville host new Leadership Summit</title>
		<link>http://advantagebizmag.com/archives/16003</link>
		<comments>http://advantagebizmag.com/archives/16003#comments</comments>
		<pubDate>Tue, 14 May 2013 16:28:01 +0000</pubDate>
		<dc:creator>Advantage</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[JAX Briefs]]></category>

		<guid isPermaLink="false">http://advantagebizmag.com/?p=16003</guid>
		<description><![CDATA[Leadership Jacksonville, an organization that develops youth and adult leaders in Northeast Florida, welcomed 14 participants to its 2013 New Leadership Summit event. The two-day program was held at the Omni Amelia Island. Attendees included CEOs and other executives who are new or relatively new to Northeast Florida. “The summit offered a wonderful opportunity to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://advantagebizmag.com/wp-content/uploads/2013/05/2013-New-Leadership-Summit-Participants.jpg"><img class=" wp-image-16004 alignright" title="2013 New Leadership Summit Participants" src="http://advantagebizmag.com/wp-content/uploads/2013/05/2013-New-Leadership-Summit-Participants.jpg" alt="" width="384" height="257" /></a><a href="http://leadershipjax.org/">Leadership Jacksonville</a><span style="text-decoration: underline;">, </span>an organization that develops youth and adult leaders in Northeast Florida, welcomed 14 participants to its 2013 New Leadership Summit event. The two-day program was held at the Omni Amelia Island. Attendees included CEOs and other executives who are new or relatively new to Northeast Florida.</p>
<p>“The summit offered a wonderful opportunity to engage in meaningful dialogue among community leaders new to the area,” said Justin Terry, executive vice president at Harden and president of the Leadership Jacksonville Board of Directors. “Attendees heard from Northeast Florida decision–makers and business executives about key issues affecting our area and the importance of economic development to our region.”</p>
<p>The program aimed to inform participants of Jacksonville’s assets and potential, highlighting key issues of community importance and facilitating relationships between the participants. During the two-day summit, participants had the opportunity to meet and develop relationships with a variety of community leaders as well as with their fellow Leadership Jacksonville New Leadership Summit class members. Participants included:</p>
<ul>
<li><strong>Russell Armistead</strong>, Chief Executive Officer, Shands Jacksonville</li>
<li><strong>Paul Astleford</strong>, President and Chief Executive Officer, Visit Jacksonville</li>
<li><strong>Ted Carter</strong>, Executive Director, Office of Economic Development</li>
<li><strong>Kurt Caywood</strong>, Vice President of Audience, Times-Union Media</li>
<li><strong>Tim Cost</strong>, President, Jacksonville University</li>
<li><strong>Franklin Danley</strong>, Senior Vice President/Jacksonville City President, Regions Bank</li>
<li><strong>Tiffany Galvin Green</strong>, Chief Executive Officer/Executive Director, River Region Human Services</li>
<li><strong>Patrick Geraghty</strong>, Chairman and Chief Executive Officer, Florida Blue</li>
<li><strong>Mary Anne Jacobs</strong>, Chief Executive Officer, Girl Scouts of Gateway Council<strong> </strong></li>
<li><strong>Gregory Montana</strong>, Executive Vice President and Chief Risk Officer, FIS</li>
<li><strong>Ellyn Raftery</strong>, Chief Marketing Officer, FIS</li>
<li><strong>Andrew Russell</strong>, Executive Vice President, Business Banking Group FL/GA, CertusBank</li>
<li><strong>Monica Whiting</strong>, Chief Customer Officer, JEA</li>
<li><strong>Janette Wilcox</strong>, Resident Managing Director, Aon Risk Services, Inc.</li>
</ul>
<p>The event included presentations by Matt Rapp, executive director of THE PLAYERS Championship, and Hope McMath, director of The Cummer Museum of Art &amp; Gardens, who spoke to participants about the unique aspects of sports and leisure as well as culture and arts in the community. Jacksonville Mayor Alvin Brown shared his vision for the community and former Jacksonville Mayor and current University of North Florida President John Delaney offered his perspective on the political context of the community. Featured program speakers also included former Jacksonville Mayor and Gate Petroleum President John Peyton, Duval County Public Schools Superintendent Dr. Nikolai Vitti, Deborah Gianoulis Heald, president of the Schultz Center for Teaching and Leadership, Jacksonville Sheriff John Rutherford and JAX Chamber Interim President Jerry Mallot.</p>
<p>“The annual summit serves as an excellent networking opportunity for participants,” said Isabelle Owen Spence, executive director for Leadership Jacksonville. “It provides a look at the area’s history, future and demographic trends from the view of policymakers and business-leaders alike.”</p>
<p>Leadership Jacksonville annually offers The New Leadership Summit as a unique opportunity in Northeast Florida targeted to CEOs and senior level executives who are new or relatively new to the community. Participants learn about the region’s assets, issues, institutions and leadership from some of the key corporate, civic, social and educational leaders. Group size is limited to 20 to allow for meaningful interaction. Participation is by invitation only. To learn more about Leadership Jacksonville and its programs, visit <a href="http://www.leadershipjax.org">www.leadershipjax.org</a> or call (904) 396-6263.</p>
]]></content:encoded>
			<wfw:commentRss>http://advantagebizmag.com/archives/16003/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Anthony Petrone, DMD joins St. Johns Family Dentistry and Beaches Center for Implant and Cosmetic Dentistry</title>
		<link>http://advantagebizmag.com/archives/15991</link>
		<comments>http://advantagebizmag.com/archives/15991#comments</comments>
		<pubDate>Fri, 10 May 2013 16:49:30 +0000</pubDate>
		<dc:creator>Advantage</dc:creator>
				<category><![CDATA[JAX Briefs]]></category>

		<guid isPermaLink="false">http://advantagebizmag.com/?p=15991</guid>
		<description><![CDATA[Dr. Anthony Petrone has joined St. Johns Family Dentistry and Beaches Center for Implant and Cosmetic Dentistry as a key member of the team of dentists, hygienists and support staff. Dr. Petrone is responsible for the general dentistry care of children and adult patients along with oral cancer screening, sedation dentistry, and the latest technologies [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://advantagebizmag.com/wp-content/uploads/2013/05/Dr.-Anthony-Petrone-e1368204219701.jpg"><img class="alignright  wp-image-15992" title="Dr. Anthony Petrone" src="http://advantagebizmag.com/wp-content/uploads/2013/05/Dr.-Anthony-Petrone-e1368204219701.jpg" alt="" width="240" height="360" /></a>Dr. Anthony Petrone has joined <a href="http://www.staugustinedentist.com/">St. Johns Family Dentistry</a> and <a href="http://www.jacksonvillebeachdentist.com/">Beaches Center for Implant and Cosmetic Dentistry</a> as a key member of the team of dentists, hygienists and support staff. Dr. Petrone is responsible for the general dentistry care of children and adult patients along with oral cancer screening, sedation dentistry, and the latest technologies in laser and digital x-rays among other specializations at the full service and orthodontics practice. Dr. Petrone also assists Anthony Corral, DMD who practices at each location with cosmetic and implant dental surgery, sleep apnea procedures and treatments, and aesthetics, to name a few. Dr. Petrone has been practicing dentistry since 2012 with an earlier internship at Beaches Center for Implant and Cosmetic Dentistry.</p>
<p>Dr. Petrone received his undergraduate degree from Florida State University and his dental degree (DMD) from Case Western Reserve School of Dental Medicine in Ohio. He is a member of the American Dental Association, the Florida Dental Association as well as the Northeast District Dental Association of Florida. He is a long-time Jacksonville and Neptune Beach, Fla. resident and graduated from Bishop Kenny High School. He volunteers his professional time and service to patients at the Wildflower Clinic in St. Augustine for St. Johns County residents in need. Dr. Petrone has also provided care for children and adults as a medical volunteer in Guatemala and Dominican Republic. His interests include sports, golfing and fishing. Dr. Petrone resides in Neptune Beach.</p>
<p>Dr. Petrone practices at locations including <a href="http://www.staugustinedentist.com/">St. Johns Family Dentistry</a>, 2225 A1A South, Suite A3 in St. Augustine and <a href="http://www.jacksonvillebeachdentist.com/">Beaches Center for Implant and Cosmetic Dentistry</a>, 802 3rd Street in Neptune Beach. Dr. Corral is the founder of the Neptune Beach office and is a partner at the St. Augustine office. For more information, call 904.461.6060 or email <a title="blocked::mailto:anthony.corral@gmail.com" href="mailto:anthony.corral@gmail.com">anthony.corral@gmail.com</a>.Visit the websites at <a href="http://www.staugustinedentist.com/">www.staugustinedentist.com</a> and <a href="http://www.jacksonvillebeachdentist.com/">www.jacksonvillebeachdentist.com</a>.</p>
<p><a href="http://advantagebizmag.com/wp-content/uploads/2013/05/st-johns-fam-dentistry.png"><img class=" wp-image-15994 alignnone" title="st johns fam dentistry" src="http://advantagebizmag.com/wp-content/uploads/2013/05/st-johns-fam-dentistry.png" alt="" width="212" height="79" /></a>  <a href="http://advantagebizmag.com/wp-content/uploads/2013/05/beaches-center-dentistry.png"><img class="alignnone  wp-image-15993" title="beaches center dentistry" src="http://advantagebizmag.com/wp-content/uploads/2013/05/beaches-center-dentistry.png" alt="" width="331" height="54" /></a></p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://advantagebizmag.com/archives/15991/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BSEC  grads makes Top 40 Minority Business List</title>
		<link>http://advantagebizmag.com/archives/15985</link>
		<comments>http://advantagebizmag.com/archives/15985#comments</comments>
		<pubDate>Thu, 09 May 2013 17:18:38 +0000</pubDate>
		<dc:creator>Advantage</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[JAX Briefs]]></category>

		<guid isPermaLink="false">http://advantagebizmag.com/?p=15985</guid>
		<description><![CDATA[DO INCUBATORS WORK?  THAT’S A BIG YES!! SIX BSEC GRADS MAKE JAX BIZ JOURNAL’S 2013 TOP 40 MINORITY BUSINESS LIST! Ranking businesses in Jacksonville by annual revenue for their Book of Lists, the Jacksonville Business Journal recognized Jacksonville’s 2013 Top 40 Minority-Owned Businesses at a Diversity Awards Luncheon on May 2.   Among the Top 40 [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;" align="center"><strong>DO INCUBATORS WORK?  THAT’S A BIG YES!! </strong></p>
<p style="text-align: center;"><strong>SIX BSEC GRADS MAKE JAX BIZ JOURNAL’S 2013 TOP 40 MINORITY BUSINESS LIST!</strong></p>
<div id="attachment_15986" class="wp-caption alignright" style="width: 298px"><a href="http://advantagebizmag.com/wp-content/uploads/2013/05/BSEC-Jackie-Perry-and-Annie-Wilson-e1368119567673.jpg"><img class=" wp-image-15986" title="BSEC-Jackie Perry and Annie Wilson" src="http://advantagebizmag.com/wp-content/uploads/2013/05/BSEC-Jackie-Perry-and-Annie-Wilson-e1368119567673.jpg" alt="" width="288" height="216" /></a><p class="wp-caption-text">Jackie Perry (left) and Annie Wilson (right)</p></div>
<p>Ranking businesses in Jacksonville by annual revenue for their Book of Lists, the Jacksonville Business Journal recognized Jacksonville’s 2013 Top 40 Minority-Owned Businesses at a Diversity Awards Luncheon on May 2.   Among the Top 40 Minority-Owned Businesses for 2013 were six dynamic companies formerly headquartered at Beaver Street Enterprise Center (BSEC), Jacksonville’s only core-city business incubator.  Recognized for their stellar success were the following Beaver Street Enterprise Center graduates:  A. Harold &amp; Associates (Andy Harold), B3 Solutions (William Almas, CEO) Employment Resources &amp; Solutions (Rose Conry and Kelley Moore), Stafftime (Rose Conry and Kelley Moore), Annie Wilson Homecare Services (Annie Wilson) and Xeye Construction (Joe Hutchinson).</p>
<p>While congratulating Annie Wilson following the Diversity Luncheon, BSEC’s Executive Director Jackie Perry pointed out that this year marks the tenth anniversary of the business incubator, which was originally conceived and founded by FreshMinistries, one of the 2013 Diversity Award Winners.  “Since FreshMinistries built our business incubator in 2003, we’ve created more than 2,050 jobs and had a $250 Million-plus impact on the economy of Jacksonville,” Perry said.  “I would estimate that, together, these six companies who are on the Top 40 List this year have created over 500 jobs.  Thanks to their hard work and our incubator support, these businesses are now free-standing, sustainable companies and consistent list-makers!”</p>
<p>These days when jobs are at a premium, research has revealed that business incubators are one of the least expensive and most effective job creation mechanisms.  In recent studies conducted by the National Business Incubation Association (NBIA) and the U.S. Department of Commerce’s Economic Development Administration, publicly supported incubators created jobs at a cost of about $1,100 each, while other publicly supported job creation mechanisms cost more than $10,000 per job created.</p>
<p>Annie Wilson Homecare, Inc. began headquartering at BSEC in 2004 and was recognized in 2011 by the Jacksonville Business Journal as one of Jacksonville’s Top Ten Homecare Services.  At that time, the company had revenues of $481,000 and a staff of twenty.  “Both our revenues and our staff have grown since then,” said Wilson, “and I’m grateful that Beaver Street Enterprise Center has nurtured this company all along the way.”</p>
<p>With two companies listed in the Top 40, business partners Rose Conry and Kelley Moore credit Beaver Street Enterprise Center for providing guidance and support during their phenomenal growth. “We love Beaver Street,” said Conry.  “Their mentorship helped keep us going, especially through the tough times in 2009.”</p>
<p>“As we approach our tenth anniversary, we’re proud of the impact our small businesses are making on the economic health of Jacksonville,” said Perry.  “Just as this business incubator continues to thrive and grow in size, resources and community outreach, so will the businesses we fuel.”</p>
<p>_________________________________________________________________________</p>
<p>THE   BEAVER   STREET   ENTERPRISE CENTER is a 25,000 square foot professional office facility offering modern workplace amenities for startup and existing small businesses as well as business technical assistance, counseling, mentoring and assistance in marketing and obtaining business financing.  The center is geographically positioned to stimulate economic growth in Jacksonville’s northwest neighborhood and is run by nonprofit Core City Business Incubators, Inc. as an initiative of FreshMinistries.</p>
]]></content:encoded>
			<wfw:commentRss>http://advantagebizmag.com/archives/15985/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Multichannel Marketing Measurement: How to Attribute Online-Offline Impact</title>
		<link>http://advantagebizmag.com/archives/event/multichannel-marketing-measurement-how-to-attribute-online-offline-impact</link>
		<comments>http://advantagebizmag.com/archives/event/multichannel-marketing-measurement-how-to-attribute-online-offline-impact#comments</comments>
		<pubDate>Wed, 08 May 2013 14:01:30 +0000</pubDate>
		<dc:creator>Advantage</dc:creator>
		
		<guid isPermaLink="false">http://advantagebizmag.com/?post_type=event&#038;p=15980</guid>
		<description><![CDATA[We live in extraordinary times for marketers. Never before has there been so many ways to communicate with our customers and prospects, yet few marketers have the ability to truly measure the success of their marketing campaigns. More difficult still is the ability to truly allocate the budget correctly to ensure that the marketing spend [...]]]></description>
			<content:encoded><![CDATA[<p>We live in extraordinary times for marketers. Never before has there been so many ways to communicate with our customers and prospects, yet few marketers have the ability to truly measure the success of their marketing campaigns. More difficult still is the ability to truly allocate the budget correctly to ensure that the marketing spend is optimized.</p>
<p>Nevertheless, many marketers still rely on a &#8220;last touch&#8221; approach for assigning credit to their marketing activities. This calls for attributing a customer’s conversion (or purchase) to their “last action,” such as responding to a direct mail flyer or clicking an online banner advertisement.</p>
<p>However, marketers are beginning to acknowledge that this approach overstates the impact of the last action and understates the impact of previous marketing activities. Fortunately, there is a new approach that solves this dilemma. It’s called multichannel marketing measurement.</p>
<p>Join us for an incredible event featuring Jason Coots, Vice President of Marketing at <a href="https://www.everbank.com/" target="_blank">EverBank</a>, a $15BN financial institution and national leader in banking, mortgage, and investment services. Learn how Jason and his team measure marketing success and drive record conversions across multiple marketing channels including pay per click, display advertising, affiliate marketing, partnership marketing, direct mail, e-mail, outbound calling programs, and conferences/trade shows.</p>
<p><span style="text-decoration: underline;">About Jason Coots</span></p>
<p>Jason is responsible for all marketing and advertising for the bank and wealth management business units including new client acquisition, current client marketing, retention and loyalty for EverBank. This includes crafting marketing vision and strategy from corporate objectives, setting long term vision, management of effective marketing team, matrix management across functional business lines, organizational development, and measurement.</p>
<p>As a marketing executive, Jason is focused on creating high level vision and management for consumer focused businesses including banking, lending, and wealth management. He is a skilled strategist in consumer marketing media including TV, online, SEM/SEO, social media integration, trade show, direct mail/email, and outdoor. Jason also led the strategy and activation of football naming rights sponsorship with EverBank Field, home of the Jacksonville Jaguars to drive brand awareness and engagement locally, regionally and nationally.</p>
<p><span style="text-decoration: underline;">Our Sponsors</span></p>
<p>Many thanks to our sponsors, the <a href="http://www.marriott.com/hotels/travel/jaxbb-fairfield-inn-and-suites-jacksonville-butler-boulevard/" target="_blank">Fairfield Inn &amp; Suites Butler Boulevard</a>, <a href="http://www.facebook.com/pages/Conscious-Eats/364160600332588" target="_blank">Conscious Eats</a> (a social enterprise of Character Counts! Jacksonville), the <a href="http://www.bizjournals.com/jacksonville/" target="_blank">Jacksonville Business Journal</a>, <a href="http://www.folioweekly.com/" target="_blank">Folio Weekly</a>, and <a href="http://advantagebizmag.com/" target="_blank">Advantage Business Magazine</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://advantagebizmag.com/archives/event/multichannel-marketing-measurement-how-to-attribute-online-offline-impact/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Paul Davis honored with Jacksonville Historic Preservation Commission award</title>
		<link>http://advantagebizmag.com/archives/15976</link>
		<comments>http://advantagebizmag.com/archives/15976#comments</comments>
		<pubDate>Tue, 07 May 2013 17:32:24 +0000</pubDate>
		<dc:creator>Advantage</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[JAX Briefs]]></category>

		<guid isPermaLink="false">http://advantagebizmag.com/?p=15976</guid>
		<description><![CDATA[Paul Davis Restoration of North Florida, a leading provider of fire, water and mold damage restoration services for residential and commercial properties was recently honored with an award from the Jacksonville Historic Preservation Commission in celebration of National Preservation Month in May. On May 2 at the Jacksonville Main Library Auditorium, Marguerite and Mike Mumford, [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_15977" class="wp-caption alignright" style="width: 226px"><a href="http://advantagebizmag.com/wp-content/uploads/2013/05/Paul-Davis-awarded-Jacksonville-Historic-Preservation-Commission-award-photo-1-e1367947683544.jpg"><img class=" wp-image-15977" title="Paul Davis awarded Jacksonville Historic Preservation Commission award - photo 1" src="http://advantagebizmag.com/wp-content/uploads/2013/05/Paul-Davis-awarded-Jacksonville-Historic-Preservation-Commission-award-photo-1-e1367947683544.jpg" alt="" width="216" height="245" /></a><p class="wp-caption-text">Pictured left to right: Mike and Marguerite Mumford, Paul Davis office owners, and Bobby Lienau, project manager.</p></div>
<p><a href="http://www.pdrestorationnf.com/">Paul Davis Restoration of North Florida</a>, a leading provider of <a href="http://www.pdrestorationnf.com/">fire, water and mold damage restoration services</a> for residential and commercial properties was recently honored with an award from the Jacksonville Historic Preservation Commission in celebration of National Preservation Month in May. On May 2 at the Jacksonville Main Library Auditorium, Marguerite and Mike Mumford, Paul Davis office owners, along with their employee, Bobby Lienau the project manager on the restoration project, accepted the recognition at the annual ceremony.</p>
<p>The Mumford’s were honored for a commercial rehabilitation project which promotes historic preservation in the Jacksonville area. Additional recipients received awards in categories including Heritage Education, Residential Rehabilitation, Architecturally Compatible New Construction, Preservation Projects and Services, and the Great Save.<br />
Specifically, Paul Davis won the award for the commercial rehabilitation of 2111 N. Liberty Street in the historic Springfield neighborhood in downtown Jacksonville. The rehabilitation featured the franchise company’s new office headquarters, operations center, classroom, showroom, kitchen, and contents cleaning and storage facility in a former Chevrolet Parts Depot. The 40,000-square-foot, two-story building was purchased by the Mumfords in late 2012.</p>
<p>The Mumford’s, staff and subcontractors renovated the circa 1929 building which was designed by Detroit-based architect Alfred Kahn as a concrete, brick, and steel facility. To accommodate the modernization, the structure was extensively cleaned, stabilized, and renovated with interior and exterior improvements including a new roof, chimney and windows, with most of the materials saved and reused in the interior and exterior renovations, among others.</p>
<p>Some historic features of the space were kept with original garage doors, radiators, terrazzo flooring and original interior brick features, plus the original fire suppression system was able to be saved with minor modifications and was painted red.  Some areas of the building were also renovated to retrofit space from the original fresh water wells, coal chutes, and segregated bathrooms.</p>
<p>“We are proud to accept the preservation award and recognition for the company’s success in rehabilitating this special building which houses 35 staff members. Our highly-trained technicians provide consistent, exceptional customer service throughout northeast Florida,” said Mumford.</p>
<p>The Mumfords opened the local Paul Davis franchise office in 1999 at 5795 Mining Terrace in the Southside area of Jacksonville where the company remained until the move to Springfield. Paul Davis serves customers in Alachua, Baker, Bradford, Clay, Columbia, Dixie, Duval, Gilchrist, Lafayette, Levy, Nassau, and Union counties. The company’s Gainesville office is located at 3499 NW 97th Blvd., Ste. #10. For more information, contact Marguerite Mumford at 904.739.6047 or email <a href="mailto:marguerite@pdrjax.com">marguerite@pdrjax.com</a>. Visit the local office website at <a href="http://www.pdrestorationnf.com/">www.pdrestorationnf.com</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://advantagebizmag.com/archives/15976/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Processes for the Smart Entrepreneur</title>
		<link>http://advantagebizmag.com/archives/event/business-processes-for-the-smart-entrepreneur</link>
		<comments>http://advantagebizmag.com/archives/event/business-processes-for-the-smart-entrepreneur#comments</comments>
		<pubDate>Mon, 06 May 2013 16:27:29 +0000</pubDate>
		<dc:creator>Advantage</dc:creator>
		
		<guid isPermaLink="false">http://advantagebizmag.com/?post_type=event&#038;p=15969</guid>
		<description><![CDATA[Are you in the Flow&#8230;&#8230;or&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.are you struggling with keeping an overview of your business? Are you trying to get new clients, servicing existing orders or being an excellent leader and getting your financials done at the same time? Whether you are selling a product or service, getting things done is never a simple task, it [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste">
<p align="justify">Are you in the Flow&#8230;&#8230;or&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.are you struggling with keeping an overview of your business? Are you trying to get new clients, servicing existing orders or being an excellent leader and getting your financials done at the same time?</p>
<p align="justify">Whether you are selling a product or service, getting things done is never a simple task, it is a list of to do&#8217;s, which are all important somehow&#8230;&#8230;and most of the time we do not even know, what we have already finished, and where we are.</p>
<p align="justify">Business Processes tell us in a structured way: what we are doing, where we are right now and whether we are efficient. They are a GPS for our daily operations and guide us through the business jungle.</p>
<div align="justify">Join us for another engaging workshop and learn how to identify the important processes in your company and how to get into the Process!</div>
</div>
<div>
<p><strong>JSEB Points available with this workshop!</strong></p>
</div>
<div><em><strong>Speaker: Birgit Im, <a title="BixIm Coaching" href="http://www.biximcoaching.com/">BixIm Coaching</a></strong></em></div>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://advantagebizmag.com/archives/event/business-processes-for-the-smart-entrepreneur/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Florida 8(a) Alliance 2nd Annual Training and Networking Conference</title>
		<link>http://advantagebizmag.com/archives/event/florida-8a-alliance-2nd-annual-training-and-networking-conference</link>
		<comments>http://advantagebizmag.com/archives/event/florida-8a-alliance-2nd-annual-training-and-networking-conference#comments</comments>
		<pubDate>Mon, 06 May 2013 13:56:26 +0000</pubDate>
		<dc:creator>Stephanie Marquardt</dc:creator>
		
		<guid isPermaLink="false">http://advantagebizmag.com/?post_type=event&#038;p=15944</guid>
		<description><![CDATA[2013 Florida 8(a) Alliance 2nd Annual Conference &#8211; &#8220;Partnering for Success&#8221; Florida 8(a) Alliance Wednesday, June 19, 2013 at 5:00 PM &#8211; Friday, June 21, 2013 at 1:00 PM (EDT) Early Bird Discount Until May 19th! June 19th: 5P.M. &#8211; 7P.M. Reception &#38; Vendor Exhibition June 20th: Full Day of Workshops (Marketing, SBIR, Access to [...]]]></description>
			<content:encoded><![CDATA[<p>2013 Florida 8(a) Alliance 2nd Annual Conference &#8211; &#8220;Partnering for Success&#8221;<br />
Florida 8(a) Alliance</p>
<p>Wednesday, June 19, 2013 at 5:00 PM &#8211; Friday, June 21, 2013 at 1:00 PM (EDT)</p>
<p>Early Bird Discount Until May 19th!</p>
<p>June 19th: 5P.M. &#8211; 7P.M.<br />
Reception &amp; Vendor Exhibition</p>
<p>June 20th:<br />
Full Day of Workshops<br />
(Marketing, SBIR, Access to Capital, Proposal Writing)</p>
<p>*Keynote: SBA Administrator<br />
Karen Mills &#8211; Invited</p>
<p>June 21st:<br />
1/2 Day Business Opportunity Briefings</p>
<p>&#8220;Partnering for Success&#8221;</p>
<p>Lockheed Martin Corporation<br />
Raytheon Company<br />
Harris Corporation<br />
The Boeing Company*<br />
Army Corps of Engineers<br />
US Department of Transportation<br />
Department of Veteran Administration<br />
US Special Operations Command (SOCOM)*<br />
Florida Minority Supplier Diversity (FMSDC)*<br />
Naval Air Warfare Center Training Systems Division (NAWCTSD)<br />
US Army PEO STRI<br />
Procurement Technical Assistance Center (PTAC)<br />
SBA North &amp; South Florida District Office Reps</p>
<p>http://2013fl8aconference.eventbrite.com/#</p>
]]></content:encoded>
			<wfw:commentRss>http://advantagebizmag.com/archives/event/florida-8a-alliance-2nd-annual-training-and-networking-conference/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Power Up Your Digital Strategy</title>
		<link>http://advantagebizmag.com/archives/event/power-up-your-digital-strategy</link>
		<comments>http://advantagebizmag.com/archives/event/power-up-your-digital-strategy#comments</comments>
		<pubDate>Mon, 06 May 2013 13:51:25 +0000</pubDate>
		<dc:creator>Amy McSwain</dc:creator>
		
		<guid isPermaLink="false">http://advantagebizmag.com/?post_type=event&#038;p=15935</guid>
		<description><![CDATA[POWER UP Your Digital Strategy is an educational seminar for local business owners and media buyers. As a marketer, you will learn from leading experts from Google, VendAsta and Constant Contact how you can stand out from your competitors on the internet and convey your unique selling proposition. Join us for one of four scheduled [...]]]></description>
			<content:encoded><![CDATA[<p>POWER UP Your Digital Strategy is an educational seminar for local business owners and media buyers. As a marketer, you will learn from leading experts from Google, VendAsta and Constant Contact how you can stand out from your competitors on the internet and convey your unique selling proposition. Join us for one of four scheduled sessions: Tuesday, May 7 or Wednesday, May 8, at 10 a.m. and 2 p.m. each day. Sessions are limited to 30 attendees per session. $20 per person. Free parking. Register at jacksonville.com/powerup or text &#8220;powerup&#8221; to 70720</p>
]]></content:encoded>
			<wfw:commentRss>http://advantagebizmag.com/archives/event/power-up-your-digital-strategy/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

<!-- Performance optimized by W3 Total Cache. Learn more: http://www.w3-edge.com/wordpress-plugins/

 Served from: advantagebizmag.com @ 2013-05-19 21:41:44 by W3 Total Cache -->