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BYOD: How to Handle When Employees Bring Their Own Devices

By Jason Reynolds Electronic gadgets are so integrated into our daily routines that most people don’t leave home without them. It’s the norm for everyone to pack up their smart phones and tablets when they head into to work. This trend, known as “Bring Your Own Device” or BYOD for short, has exploded over the… Read More »

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Posted in Down to Business, Featured Articles, Management, Technology0 Comments

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7 Steps to Protect Your Social Media

From Facebook to Twitter to Instagram and Foursquare, one thing is abundantly clear—social media is here to stay. In fact, data show that people spend more time on social media sites than any other type of site. If you or your business are not actively involved in social media, now is the time to start.… Read More »

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Wi-Fi is better than candy

By Jason Reynolds More and more small business owners across Jacksonville are making Wi-Fi available to their customers. As you might expect, these tech-savvy businesses across the First Coast include restaurants and coffee shops. But they also include doctors’ offices, vehicle repair shops, bookstores, hair salons, and car dealerships—in fact, every kind of small, main… Read More »

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Posted in Communication, Down to Business, Featured Articles, Technology0 Comments

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Social Media for Nonprofits

Through Kickstarter campaigns for TV series, flash mobs in the street, and memes that spread like wildfire, the Internet has shown its ability to motivate people to act for various, sometimes silly, causes. Nonprofit organizations should use this ability to organize people to their advantage. When used properly, social media marketing can encompass all the… Read More »

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What’s What With SEO?

Ever since the Internet was born, search engine optimization (SEO) has been regarded as the holy grail of online success. With it, a website owner can generate a position on the search engines and get down to the business of doing business online. Before the year 2000, the process of SEO was relatively simple, since… Read More »

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Four ways to make social media pay while you are away

By Peter Roesler A major benefit of social media marketing is that it gives business owners and marketers a platform where they can continuously engage with their fans and potential customers. Social networks are active 24 hours a day, seven days a week, allowing companies to continually promote a brand with fresh content. However, it… Read More »

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Choose the right strategy to connect on LinkedIn

By Peter Roesler Most business owners have heard of LinkedIn, which markets itself as the world’s largest professional network. Many are also aware that some business owners have managed to make money from LinkedIn either through content marketing or lead generation strategies. Using LinkedIn for marketing is simpler than some may think, and those who… Read More »

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social media protection

Social media risk management for small business

By Peter Roesler Social media marketing is so simple and effective that business owners often don’t think about what can go wrong. However, social media is like any other tool, in that a business can inflict self harm if it doesn’t use it properly. Just as there are safety precautions to take when using physical… Read More »

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Five things you should know about social media marketing

By Peter Roesler The landscape of marketing has changed for 2014. After two years of large social media IPOs, extensive media coverage of the topic, and the general buzz of the public, no marketer should be unaware that social media marketing exists. However, just knowing that something exists isn’t enough information for a savvy marketer… Read More »

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C&C Fisheries

Fuel Steam Ahead: The Benefits of Fuel Conversion

By Jim Molis Mayport C&C Fisheries is saving green by going green. Company leaders expect to save more than $51,000 per year while reducing pollutants all by powering four trucks with compressed natural gas instead of gasoline. “It will certainly create a positive impact on the cash flow and bottom line each month,” President Atillio… Read More »

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Posted in Featured Articles, Management, Profiles, Technology0 Comments

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