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Business Marketing Articles Jacksonville

Successful business leadership often depends upon developing a solid strategy for marketing your company's services. When your business entails marketing services, the challenge of reaching potential clients can be overwhelming. That's where Advantage Business Magazine can help. Our website and print magazine reaches a broad spectrum of Jacksonville's business community with business marketing articles, press releases and the latest news. Best-of-class business owners and managers stay engaged with what's happening across the First Coast. Unlike organic search marketing where your website totally depends upon the good favor of the search engines, paid inclusions using sidebar or banner advertisements in Advantage Business Magazine is guaranteed to reach your targeted audience. We have a firm grasp on Jacksonville's business climate and our business marketing articles are a prime source of timely information for corporate leaders to small business owners. Let our experienced team of advertising and marketing experts help you determine an online strategy for reaching new prospects. We will make certain your marketing services campaign maximizes your advertising budget. Contact us today and we'll help you launch your campaign right away.

Archive | Marketing

branding you headshot

BRANDING YOU: THE IMPORTANCE OF YOUR HEADSHOT

By Joe Anzalone When you think of branding, you might think of the basics: a fantastic logo, a clever tagline, a carefully chosen color palette. But in reality, branding goes way beyond your marketing “stuff.” It’s the emotional connection you create with your clients. In case you didn’t know it, YOU are your brand. Here’s… Read More »

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Posted in Down to Business, Featured Articles, Marketing0 Comments

networking

Keep Options Open With Networking

Carey Hepler was comfortable in Corporate America. He had formed fruitful relationships as he had ascended through giants such as Citibank and Florida Blue—or so he had thought. Like countless counterparts across corporations nationwide, it was only after he was laid off in 2009 that he realized he concentrated too much on his work to… Read More »

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ABN Board

Pursue Your Passion…Money Will Follow

If you’re going to take a chance, take a chance on yourself. If you see a problem that needs solving, solve it yourself. It is always better to be the catalyst for change, than a consumer of the byproduct. This is how Automotive Broadcasting Network became the nation’s leading automotive digital signage network, providing quality… Read More »

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Posted in Down to Business, Featured Articles, Management, Marketing, Profiles, Technology0 Comments

art solutions duo feature

An Artfully Crafted Duo

You can grow your business by helping other entrepreneurs grow theirs. Partnering with a provider of complementary services can create mutually beneficial opportunities by positioning you to better serve customers together. Artist Steve Williams and art procurement firm HAS Art Solutions provide customers with additional value by engaging them in the creative process. Customers can… Read More »

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branding

Don’t Get Lost in the Shuffle – The Importance of Branding

By Katrina Davis Branding is the lifeblood of a business. It is the personification of a company to a customer and answers the question, “Why shop here?,” from a psychological perspective. Branding is why people spend their money with one company as opposed to another. It is the foundation for the look and feel of… Read More »

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marketing

23 Marketing ideas for any business

Marketing can be as broad as a national advertising campaign or as narrow as a one-to-one conversation with a customer. A big business may be able to spend more on marketing but expenditures alone do not equate to success. You must invest your time and money wisely to attract and retain customers. Here are 23… Read More »

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A Turn-Key Approach to Measurable Online Marketing

Six steps. Repeated success. Advantage B2B creates opportunities for clients by applying lessons we’ve learned through publishing a magazine to provide successful marketing consultation services for our clients. You can grow your business by using this unique system. Any type of business can use the system but you must follow the steps in order to… Read More »

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marketing heart

Doctor Says, “Marketing Can Destroy Your Business”

You’re sitting in your cardiologist’s office. She prescribes you medication to keep your heart working properly. If your heart’s health was on the line, you would adhere to your treatment plan exactly as your doctor prescribed it. If you didn’t, you could die! Now, let’s put your business in the doctor’s chair, specifically in the… Read More »

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jacksonville photo

Rethinking Tourism: Visit Jacksonville Adds Value to More Than Just the Hospitality Industry

You don’t need to be in the hospitality industry to benefit from tourism. That’s one of the lessons that businesses have learned by participating in Visit Jacksonville’s partnership program. The benefits of the $2.2 billion in area business sales that tourism generated in 2013 were dispersed among industries, as evidenced by the more than 22,000… Read More »

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basketball

Capitalizing on Sports Tourism

By Todd Hall Local sport commissions and sport authorities are commonly tasked with securing funds to build and manage sport facilities, obtain sport franchises and to use sports and sporting events to boost the economic development and meet the needs of businesses and residents. Such is the case with the City of Jacksonville’s department of… Read More »

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