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The Forgotten Detail: Is Your Phone System Sending the Right Message to Clients?

“Please listen carefully because our menu options have recently changed… Hello and thank you for calling Widget Company, the nation’s leading provider of widgets – rated #1 in the widget industry for over two years! We love our customers. You can count on Widget Company to provide the best widgets at the best prices for… Read More »

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Understanding You

If you are like me you tend to gravitate toward, and have the most success dealing with, people who are like you. They have common interests, generally view the world through the same lens, and communicate in a way that makes you wonder if you’ve known even a brand-new acquaintance from a “previous life” from… Read More »

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Do they understand you?

In most jobs or careers, there are aspects of your work that other people don’t understand. Whether you work in a highly specialized technical field full of buzz words and acronyms, or a mechanical environment that requires special skills and tools, people you work with often don’t understand you. Miscommunication or misunderstanding of technical information,… Read More »

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Interviewing – Critical Communication Skills for Salespeople and Job Seekers

By Mark Vickers Whether you are in a one-on-one sales discussion or interviewing for a new job, your success will heavily depend on your communication skills during the interviewing process. In a very short period of time you will be required to: Build rapport Gather information Share information Close the deal It is a standard… Read More »

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3 Communication Mistakes that will cost you Sales and Profits

By Mark Vickers Verbal communication skills are a critical success factor in any sales situation. Three common communication mistakes could cost you sales and profit. The Old 80/20 Rule When it comes to sales communications, the 80/20 Rule can be stated simply as: “Talk less and listen more”. Most salespeople fall into the trap of… Read More »

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speaking clairty

The Secrets to Communicating with Clarity

By Mark A Vickers From the sales floor to the boardroom, your ability to deliver a message with clarity will have a dramatic impact on your success. When it comes to your spoken communications, planning and preparation allows you to deliver your message more effectively, increasing the likelihood others will respond as desired. As you… Read More »

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brand overload

Slice Through Marketing Noise with a Brand Messaging Platform Built on Archetypes

By Dave Barbush Consumers are bombarded by thousands of marketing messages every day. There are ads in social media; ads in apps; ads on the air. One can’t even go to the restroom without seeing an ad. To get your message to your end-user, you need to cut through all this noise. You need to… Read More »

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Wi-Fi is better than candy

By Jason Reynolds More and more small business owners across Jacksonville are making Wi-Fi available to their customers. As you might expect, these tech-savvy businesses across the First Coast include restaurants and coffee shops. But they also include doctors’ offices, vehicle repair shops, bookstores, hair salons, and car dealerships—in fact, every kind of small, main… Read More »

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3 Reasons Stories Sell

You may have heard that “Stories Sell.” But most people don’t understand why stories are an effective tool when speaking and selling. So, they fail to capture the power that exists on the tip of their tongue. Here are three reasons to harness the power of stories when presenting and selling: 1) Stories give facts… Read More »

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4 Reasons Everyone is a Speaker and a Salesperson

Most people rank the fear of public speaking higher than their fear of death. Many will say that the thought of being a salesperson is worse than getting the flu. But there is a secret to success that will propel you to the next level:   You need to be a great Speaker and a… Read More »

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