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The How-To’s on Social Listening

You need to listen In the healthcare industry, there’s no lack of conversation taking place on social media. Consumers are producing and sharing articles/blogs, discussing healthcare changes, expressing their opinions concerning their experience with your hospital, and that’s just the beginning. Are you listening to what is being said about your hospital on social media… Read More »

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optimizing delivery routes

How much does optimizing delivery routes REALLY help?

Jim starts his day at 7am. After a cup of coffee and catching up with the fellas in the break room, he is handed a few sheets of paper printed from an excel spreadsheet. It’s how this company has always done things. For the next 6 hours, Jim will make stops all over the city… Read More »

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vacation

How your summer vacation reveals the health of your business

As a business broker, I like to hear that a business owner is taking a vacation. My prospective buyers like to hear it too. When a business owner is able to take a vacation, it’s a good sign that there’s infrastructure in place. That links directly to the health of the business and the health… Read More »

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hospital

How hospitals can benefit from digital marketing

There is an undeniable shift happening in how patients enter and engage with hospital systems. I’m not talking about the Affordable Care Act (Obama Care), I’m talking about consumer choice and how it has finally caught up to hospital systems. There was a day in the recent past when hospitals didn’t have to market themselves… Read More »

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online store

Why it Pays to Keep Your Online Store Safe

Expanding your business to include the Internet is an excellent opportunity to reach new markets and grow your consumer base.That said, there are challenges involved in running an e-commerce website, including the responsibility of developing strong cybersecurity provisions. Keeping your customers – and your business – secure from cyber threats is no easy feat, but… Read More »

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wheel for bizmag

One Battle VC’s and Start-ups Have to Win to Survive!

Values Versus Value It can be an exciting and exhilarating time. Imagine how it must feel to be a confident entrepreneur armed with your ambition and a venture backed war chest. Rules be damned, it’s time to change the world. …and this is a good thing, until of course, it’s not. For a fortunate minority,… Read More »

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sell business without everyone knowing for bizmag

How can I sell my business without everyone knowing about it?

When a business owner decides to sell a business, information leaks are a big concern. Owners worry about confidentiality. They don’t want it to be public knowledge until the deal is done, because if word gets out that a business is for sale, there are multiple exposure worries: What if my employees find out? If… Read More »

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blog on website

Do you really need a blog on your website?

Seemingly everywhere you turn, you may hear about how businesses can benefit from adding a blog to their website. In fact, some sources may even tell you that a blog is a veritable necessity for business websites. Blogging can seem like a lot of work for busy entrepreneurs and professionals, and you may not think… Read More »

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Posted in Communication, Down to Business, Featured Articles, Marketing0 Comments

Life After Layoff Could be Better Than Ever

By Marshall Reddy When Rick Graham was laid off from a 23-year career in health care, it was a gift, he’ll tell you. “Had the layoff not happened, we would have missed out on our dream,” says the 53-year-old. He is now president of Club Pilates in Jacksonville, a franchise opportunity that I helped him… Read More »

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Posted in Down to Business, Personal development0 Comments

spouse dui

When Your Spouse is arrested for DUI

It usually happens on Friday or Saturday night. You get a phone call from a number you don’t recognize. You don’t pick up. But the person keeps calling. When you finally do pick up, you hear the message: “This is a collect call from [your spouse’s name, in their voice].” They’re calling you from jail.… Read More »

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Posted in Down to Business, Law0 Comments