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Franklin Street Secures New First Watch Location for Brooklyn Station

Franklin Street, the exclusive leasing representative for First Watch Restaurants, announces the popular, Tampa-based breakfast-brunch- lunch concept is opening three new locations in the area, the newest to be located in the former site of Corner Bakery at Brooklyn Station on Riverside Avenue.

Construction on the Brooklyn Station location will commence this summer. The building is 4,000-square feet and First Watch has signed a 10-year lease deal with Regency Centers, the owner of the shopping center.

“First Watch has become a popular choice for daytime diners in the Jacksonville market with four current locations throughout the city,” said Carrie Smith, managing director of Franklin Street. “The announcement of these new locations nearly doubles its local footprint and brings the popular brand to the neighborhoods of Southside, Bartram Park and Brooklyn, while solidifying the brand’s presence in the Jacksonville region.”

Construction is underway at the Southside location, at 4490 Southside Blvd. and construction started this month on First Watch’s freestanding location at the Shoppes at Bartram Park. All three new locations in the market should open in 2017.

“Jacksonville is a strategic part of our continued growth in FL and we are excited to continue our expansion with these high-profile locations,” said Matthew Livingston, Southeast director of real estate for First Watch. “We are actively looking for new sites around the city.”

Franklin Street’s retail division in Jacksonville represents retailers and restaurants throughout North Florida. The company’s retail team also negotiated the lease for the nearby Grabbagreen location at Brooklyn Station and negotiated the first location of Jimmy John’s in downtown Jacksonville.

First Watch specializes in award-winning, made-to- order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was named the 2016 top Family Dining restaurant by Consumer Reports, a 2015 Top Consumer Pick by Nation’s Restaurant News and a 2014 Top Franchise Value by FSR Magazine. First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 300 restaurants in 26 states, including more than 200 First Watch restaurants, 96 The Egg & I restaurants, one The Good Egg restaurant in Phoenix and one Bread & Company restaurant in Nashville. For more information, visit

Celebrating more than 10 years in the business, Franklin Street is a family of full-service commercial real estate companies focused on delivering value-add solutions to meet the evolving needs of clients. Through a collaborative philosophy of leveraging the resources, expertise and experience of each of its divisions – Real Estate, Capital, Insurance, Management and Valuation – Franklin Street offers unmatched value and optimal solutions for clients nationwide. Learn more about Franklin Street at

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