West comes to Reputation Ink most recently from Stratton & Company, a retirement financial strategies firm in Jacksonville, where she served as the company’s marketing communications coordinator. There she managed content marketing, social media, advertising, event marketing and client relations.
She also previously interned with the CarMax corporate public affairs team in Richmond, Va. There she developed skills in media relations and crisis communications.
“Being a part of Reputation Ink allows me to use my passion, talent and love of writing and learning for a variety of industries,” said West. “Both content marketing and public relations rely on the marriage of creativity and strategy, which is not an easy task, but one that is incredibly rewarding. This is my calling.”
“I say this a lot, but I mean it — finding talented writers and marketing professionals is incredibly difficult today. But we hit the jackpot with these two,” said Michelle Calcote King, Reputation Ink’s principal and president. “They are both natural writers, stay on the cutting edge of trends and technologies, and are very eager to learn and do a great job for our clients.”
Simons joins the team as a graduate of Florida State University where he earned a double major in creative writing and applied economics. While in school, he completed an internship at The Florida Times-Union where he authored several articles, gained interviewing and editing experience and developed his journalistic voice. An avid sports fan, he also served as the sports editor for FSU’s The Last Word.
Simons’ background in creative writing and economics enables him to both understand his clients’ business strategies, as well as write creative content such as blogs, e-books, award submissions, case studies and website copy.
“I love the art of storytelling that I’m able to use through content marketing, especially when it’s driven with strategic goal,” said Simons. “I’m thrilled to be launching my career with Reputation Ink and learning from the best in Jacksonville.”
About Reputation Ink
Reputation Ink is a content marketing and public relations firm focused on building reputations. The firm’s professionals provide marketing strategy, messaging, public relations, writing and content marketing services. Headquartered in Jacksonville, Fla., Reputation Ink’s clients span the country and include leaders in a range of industries including law, architecture, engineering, construction, industrial, technology, healthcare, energy and real estate. For more information visit www.rep-ink.com.