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Visit Jacksonville Wins Marketing Award for Jax Ale Trail Campaign

visit jaxVisit Jacksonville, the city’s Destination Marketing Organization, has been recognized by the U.S. Travel Association with a Destination Council Destiny Award for niche targeting of the Jax Ale Trail. The award was presented during the annual Educational Seminar for Tourism Organizations (ESTO) in Portland Tuesday night.

The Destiny Award highlights Visit Jacksonville’s successful efforts in promoting the Jax Ale Trail to craft beer drinkers and enthusiasts. Dozens of destinations from across the nation also submitted their tourism products and campaigns for consideration in this category.

“We knew that people travel to experience craft beer in different cities, and we knew Jacksonville is home to some of Florida’s best craft beers and breweries, but putting Jacksonville on the map as a beer destination was not something that we had tried before. Getting this award for successfully promoting the Jax Ale Trail to beer lovers and craft beer enthusiasts is really an honor and a huge recognition by our own industry,” said Katie Mitura, Director of Marketing and Communication at Visit Jacksonville.

The Jax Ale Trail has been a very successful program for Visit Jacksonville and the local craft beer industry. Since its creation in December of 2014, more than 600 Jax Ale Trail passports have been completed by visitors from 30 different U.S. states and five different countries.

To find out more about the Jax Ale Trail go to


About Destinations Council Destiny Awards

The Destinations Council Destiny Award program recognizes U.S. Travel destination members for excellence and creative accomplishment in destination marketing and promotion at the local and regional level; and foster the development of imaginative and innovative destination marketing promotion programs and activities. Find out more here:


About Visit Jacksonville

Visit Jacksonville is a DMAI accredited Destination Marketing Organization contracted by the Duval County Tourist Development Council (TDC) to champion the growth of business and leisure tourism in Northeast Florida. Along with its nearly 400 tourism partners, Visit Jacksonville supports a vital and growing component of the local economy – generating $2.2 billion in direct and indirect economic impact annually and supporting 22,000 jobs that span every sector of the economy.  For a closer look at all there is to see and do in Jacksonville, go to or contact 800-733-2668.

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