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Marketing to the Vital Few. Get it Right.

Renowned speaker, Stan Phelps to return to Jacksonville on July 23rd.

stanphelpsinternationalspeaker“Today’s organizations must focus on meaningful differentiation to win the hearts of both employees and customers,” according to Stan Phelps, a marketer, speaker, author and the founder of 9 INCH marketing.

Back by popular demand, stemming from his appearance last year to a standing room only crowd, Stan returns to North Florida on Thursday, July 23rd at the Jesse Ball Dupont Center for an encore presentation. This exclusive presentation is brought to Jacksonville by the local chapter of the American Marketing Association (JAMA).

Phelps will share key lessons from the final book of his goldfish trilogy, What’s Your Golden Goldfish. The book is based on the simple premise that all customers and employees are not created equal. For most businesses, 80% of profitability is driven by the top 20% of customers and employees. Based on this concept Phelps will discuss ways to promote customer advocacy and drive employee engagement with these key stakeholders.

The preceding two books in the series, What’s Your Purple Goldfish and What’s Your Green Goldfish focus on word of mouth marketing and driving employee engagement to impact customer experience, respectively. The trilogy of books is based on crowd-sourcing projects that drew more than 2,200 examples.

From his 20-year career, Phelps provides valuable insight as an experience architect from working on award-winning experiential programs for top brands such as KFC, Wachovia, NASCAR, Starbucks and M&Ms. During the last five years, his focus shifted from best marketing practices with national clients to writing, speaking and consulting. Phelps’ agency 9 INCH marketing is named for the average distance between the head and the heart. The underlying philosophy of the company is the belief that “differentiation via added value” can be a game changing strategy. One of their core concepts is that modern day marketing greatly lacks when it comes to creating experiences for current customers that drive referrals. Phelps believes that great customer experience is about being so remarkable that people can’t help but talk about you.

During his presentation, Phelps will cover the ingredients of creating signature added value and different ways to leverage referrals from your best customers in order to maximize loyalty, retention and word of mouth. The program will examine the key drivers of loyalty taken straight from the What’s Your Golden Goldfish book.

Founding member and past president of JAMA, Barbara Karasek, has first hand experience with Phelps’ agency when she hired them to manage consumer activation programs for NASCAR and is excited Phelps will be returning to Jacksonville. “It’s fantastic for speakers like Stan to come to Jacksonville and share his marketing messages with our local AMA members and the community, his message is relevant to a wide array of business professionals” said Karasek.

Phelps’ appearance is curated by JAMA, a leading marketing organization for professional development, education and networking in the Northeast Florida region. Recognized as one of the fastest growing chapters in the country, current chapter president Kenny Harper of Rock My Image says “JAMA continues to give back to marketing communications industry through many resources and networking events that are relevant, affordable and fun.” Founded in 2007, the JAMA Chapter is led by a vibrant, engaging volunteer Board of Directors comprised of some of the most experienced marketing professionals in Northeast Florida.

Registration: Business growth expert Stan Phelps will be the keynote speaker at the JAMA monthly meeting on Thursday, July 23rd for its monthly breakfast networking event. The event runs 7:30 – 9 a.m. at the Jesse Ball DuPont Center. Tickets are $20 for JAMA members and $30 for nonmembers. To learn more and purchase tickets visit www.jaxama.org.

About Stan Phelps

Stan Phelps is the founder and Chief Measurement Officer of 9 INCH* marketing, a North Carolina based consultancy that works with senior leaders to win customers that are four times as valuable as ordinary customers. Building programs designed to win the hearts of employees and customers. Phelps has more than 20 years of marketing leadership experience with brands such as Adidas and PGA Worldwide Golf Exhibitions. He has a Certificate in Achieving Breakthrough Service from Harvard Business School and a JD/MBA from Villanova University.

FOLLOW STAN PHELPS:

https://twitter.com/9inchmarketing

https://www.facebook.com/9InchMarketing


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