Categorized | Publisher's Letter

The two shades of Green

The early adopters among us in this “green” movement have likely already driven electric vehicles and collected rainwater. A few may have even built LEED-certified buildings.

The truth is, most of these green initiatives don’t save any money at all. They have largely been done just for the perceived social good—but that is no longer the case.

Thank goodness for the early adopters as they helped bring us to the point that numbers are starting to make sense for us business people. The two shades of green—”earth green” and “money green”—can finally exist together.

In working with small and medium-sized businesses, we see more and more taking a hard look at how they handle expenses.

For example, for most of us, the cost of electricity is a fixed cost of doing business. About the best we have done in managing this expense is to encourage our employees to turn off a light when they leave a room and bump up the thermostat when they leave for the day.

If we want to save more money, you must look at another expense category. At least, that was the old school way of thinking.

In this issue, we chatted with Scott-McRae Automotive Group. You know them from their family of dealerships (including Duval Acura and Duval Honda).

Auto dealers are forced to illuminate their lots during dark hours and the cost is enormous. When Vice Chairman Hampton Graham started to research replacing his old school lights with LED, the conversation with his partners got interesting fast.

After some quick kitchen table math, they knew they needed to move in the LED direction. After all, saving $60,000 per month gets you to your breakeven point in a hurry.

If you haven’t challenged your “normal” expenses in a while, it may be worth making a phone call or two. A better solution likely exists.

Smart for business and smart for business. That’s two shades of green

brian headshotUntil next time,

Brian Barquilla


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