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5ivecanons Turns Five

5ivecanons-32_6005ivecanons Advertising Agency, a full-service consumer engagement agency, is celebrating its fifth year in business, on the fifth floor of their downtown headquarters. Formed in June 2010, the agency fuses brands with culture, producing international award-winning concepts that leverage technology to connect brands with consumers.

In 2011 and 2012, 5ivecanons helped promote social good in the Jacksonville community with their “Investing In You Campaign,” which launched non-profits like Rethreaded and Catty Shack into the spotlight, and invested $12,000 back into local organizations. The agency also created the original “Check-in For Free Chicken” social promotion for Chick-fil-A, which helped a local franchise break its previous single-day sales record by ten percent.

In 2013, 5ivecanons launched Dark Horse Labs, a spinoff, referral-only web development company that helps businesses and agencies build functional and mobile-friendly web experiences. Dark Horse Labs is now a regional partner for dedicated hosting, web support and development — helping expand the service portfolio for agencies and brands in Jacksonville, Charlotte, Tampa, and Atlanta.

Since 2014, 5ivecanons quadrupled its downtown staff and produced several notable works including the Matthew’s Bridge spoof site (which had over 300,000 page views in three days), BUBBA burger’s digital rebrand, the reverse graffiti campaign for Sony Music’s hottest new country band, and their most recent launch of two new liquid vapor brands for E-Alternative Solutions — a sister company of Swisher International, Inc.

“We’ve become experts in brand management and marketing. We have perfected our process, which are the five canons,” explains Adam Schaffer, president of 5ivecanons. “Now we’re working on a way to implement part of our process into a mobile app for small businesses to manage on their own, thus reducing their reliance on traditional agency models.”

“Jacksonville’s Chamber of Commerce is one of the largest in the country, and those companies need marketing support. What if they could do it themselves? Our city would grow, our economy would boom and competition would inspire even more innovation,” says Schaffer.

5ivecanons is a full-service advertising agency, based in Jacksonville, Fla. They provide research, strategy, creative, media distribution and brand/marketing optimization for local and global brands. For more information visit or call 904.353.2900.

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