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Senior Marketing Executive Joins Burdette Ketchum Leadership Team

What do dolphins, divots, driving on high banks and Burdette Ketchum have in common? Barbara Emener Karasek.

ketchum team

Pictured from left to right: Barbara Karasek, Will Ketchum, Karen Burdette, Patrick Golden

Shortly after joining the agency as executive vice president to lead client services, Barbara has become a minority owner of the firm. She joins founding partner Karen Burdette and equity owners Will Ketchum and Patrick Golden.

Barbara brings 20+ years of global marketing and organizational leadership expertise to Burdette Ketchum. She most recently served as vice president and senior partnership marketing and licensing executive at SeaWorld Entertainment Inc., and has led corporate and consumer marketing efforts for PGA TOUR, NASCAR, United States Olympic Committee, and The Zimmerman Agency. She is a very accomplished marketer who has achieved impressive results for the companies and brands with which she’s been involved. In her roles, Barbara led integrated B2B and B2C marketing and business development initiatives with companies such as, American Express, AT&T, Barclays, CBS, Coca-Cola, Ford General Mills, Google, Hyundai, Lowe’s, Mars, Mattel, Microsoft, Universal Music Group Nashville, and many more.

“We have known Barbara for eight years and followed her very impressive career as she’s worked with some of the top brands in the world,” said Karen Burdette. “We are excited about her joining the agency and the Burdette Ketchum equity group. Her expertise will help to expand our business into new industries where Barbara can leverage her experience for the benefit of those clients.”

Barbara can be reached at or (904) 645-6200.

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