“We are pleased Gaynelle has joined our team,” said GreenPointe Homes President Roger Postlethwaite. “Gaynelle has a broad knowledge of the real estate industry and is known for her ability to reach marketing objectives through forward-thinking creativity and strategic planning. She is the ideal person to ensure GreenPointe Homes’ marketing efforts complement its growing product portfolio and outstanding customer service.”
In her role as marketing director, James is responsible for developing and producing results-driven integrated marketing initiatives across multiple platforms that communicate GreenPointe Homes’ brand message. She oversees all communications, public relations and promotional activities for the company’s operations in Northeast, Central and Southwest Florida.
James brings more than a decade of experience in real estate marketing to her position at GreenPointe Homes. A natural leader with a talent for building relationships and developing solutions to meet objects, she has led national sales teams, developed complex marketing plans and successfully managed local and national projects simultaneously.
During her career, she has worked for Beson4 Media Group, Renaissance Creative and Lifestyles Realtors, among others. James holds a bachelor’s degree in marketing from the University of Montevallo.
About GreenPointe Homes
GreenPointe Homes is a true Florida homebuilder. With floor plans designed for maximum flexibility, the company offers the best overall value to fit both budget and lifestyle. GreenPointe Homes’ focus on energy has made its homes the benchmark in energy-efficiency, and its Intelligent Green program ensures that every GreenPointe home is built to exceed the Florida Model Energy Code. With more than 50 combined years in the homebuilding business, the GreenPointe Homes team is experienced, knowledgeable and dependable, providing a superior home-buying experience with every home.
GreenPointe Homes is building new single-family homes in communities in Jacksonville, Fernandina Beach, Fort Myers, Brooksville and Lakeland, Fla. More information is available at www.GreenPointeHomes.com or (904) 996-2485.