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New member tenant at Beaver Street Enterprise Center


BSEC-Ella Russell - Phoenix CMElla Russell founded Phoenix CM Incorporated in 2011 after a long career as a case manager in social services, having worked with the Florida Department of Children and Families and Duval County Health Department. “I saw the need for a compassionate, Christian-based 501-C(3) care management agency that addresses all aspects of living with HIV/AIDS, especially in our area (third in the nation in the incidence of HIV/AIDS),” says Russell, who expanded from her St. Augustine location to a new office in Suite 101 at Beaver Street Enterprise Center on June 1, 2014.

Now serving more than 72 clients in Duval, St. Johns and surrounding counties through both the St. Augustine location and the new Beaver Street location, Phoenix CM Incorporated provides medical case management services for individuals living with HIV/AIDS as follows:

  • Early access to and maintenance of comprehensive healthcare and social services.
  • Improved integration of services provided across a variety of settings.
  • Enhanced continuity of care.
  • Prevention of disease transmission
  • Increased knowledge of HIV disease.
  • Greater participation in and optimal use of the health and social service system.
  • Reinforcement of positive health behaviors.
  • Personal Empowerment.
  • An improved quality of life.

“We’re delighted to have a dedicated service provider like Phoenix CM Incorporated as a new member at Beaver Street Enterprise Center,” said Executive Director Jackie Perry. “Ella Russell’s passion for helping her fellow human being ‘rise from the ashes to soar like an eagle,’ is a great match for our passionate belief at Beaver Street in breaking down barriers and helping fearless entrepreneurs succeed in reaching their goals.”

As a non-profit organization now headquartering at Jacksonville’s most established business incubator, Phoenix CM Incorporated benefits on several levels, including receiving subsidized business expenses, free office furnishings and amenities, technology infrastructure, the support of a highly skilled staff, and advice from a prestigious, committed board of directors. “I’m taking advantage of the QuickBooks Training offered at the Center, and other business seminars that will grow our services to the community,” said Russell, noting that her goal is to help clients become self-sufficient, but in the meantime, she is working with local health departments, legal aid and area mental health agencies to provide clients with medical help, housing, food services, transportation and other vital needs.

Phoenix CM Incorporated already boasts an active board of directors that includes Lionel Staplefoote, Michele Canopii, Sandra Brown, Cassandra McGhee and Bertha Phillips, and an excellent relationship with community resources designed to assist clients such as theirs. “We all understand this disease affects the family as well as the individual, and we are here to educate and empower everyone involved with our clients,” said Phoenix founder and Executive Director Ella Russell. “With God, all things are possible.”

To contact Phoenix CM Incorporated, please call 904-940-9273 or 904-377-6735, email

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