Blueprint for Career Success: Building Your Online Brand

By: Linda Teza Kulka

In the 24/7 world in which we now live, social networks play an increasingly larger role in a person’s job search.

Recruiters and employers alike can get to know you through a few simple clicks of the mouse. Should any red flags arise in your online profiles, you could lose the opportunity to be considered for a job prior to ever being contacted by the organization’s human resources department.

So, is the solution to not use social media? Probably not. Lack of participation in social networks can have just as big an impact on your career search.

Career seekers should instead develop their professional online brand to ensure they are set up for success in the long run. Following are some tips that will ensure that recruiters and employers are finding the information you want them to know about you.

Claim your online identities

One of the first things employers can do is a quick Google search of your name to see what pops up. Most likely this brings up social network profiles such as LinkedIn, Facebook or Twitter.

Make sure your social channels are set to public viewing, so that personal search engine optimization (SEO) is heightened and sites that matter most to potential employers will be at the top of the list.

Become an expert

Now that you have control over your own social channels, it is a good idea to create or post information related to your industry, making sure that none of your personal posts are offensive, negative or derogatory. By presenting yourself as an expert in your field, you are providing a potential employer information that, otherwise, would not be found on an application or resume.

In addition to creating your own content, share and comment on articles relevant to your specialty and industry. Commenting provides an opportunity to engage in professional dialogue with industry professionals that you are not connected to already.

Utilize your personal and professional networks

Many times, your friends and professional network will not know you are looking for a job. If you are seeking a job, let others in your networking circle know so that they can keep an eye out for you. If something in their network arises, they will pass it along and potentially advocate for you to get the position.

479241449Be prepared

Even with online tools and career search engines, the final decision comes down to the face-to-face interview. Potential employers like to see that you will be a good fit within their organization, and that you have the skills and qualifications necessary to succeed and add value to the business.

Prepare yourself for standard interview questions and make things convenient for the interviewer when scheduling a time to meet with you. Bring a copy of your current resume and be prepared with questions to ask them at the end of the interview.

At University of Phoenix®, we understand the digital world impacts the way we operate on a daily basis. So, the university is leveraging technology to make education more personal, social, and accessible, and to align it with the dynamics in the workplace. Each of the previous tips will help create your blueprint for career success.

It’s important to manage your online brand today to ensure that tomorrow is a brighter day for your career search. So create your career blueprint and take control of your career search today!

Linda Teza Kulka Headshot - smallLinda Teza Kulka is a Lead Faculty Area Chair for Strategic Planning and Analysis with University of Phoenix North Florida Campus School of Business.

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