As a college student graduating this May, I’ve been thinking a lot about how to sell myself to potential employers.
With a job market that’s already hard to navigate, I need to determine how I can differentiate myself. Hundreds of fresh, new faces will be ready and willing to take on a new position.
College students also will compete with others already in the workforce. After all, there are plenty of seasoned, experienced people to hire.
A common question that I’ve been hearing is why businesses should bother with new college graduates. This question is in part driven by a stigma placed on technology, but more so by the stigma of my generation’s dependence on technology.
I understand this question, given what we see on the news and the general mania that surrounds social media. But businesses would be mistaken to try and write that off as a reason to not hire from my generation of college graduates, because this relatively new use of technology, of media, makes us different in some pretty useful ways.
I recently read an article entitled, “We, the Web Kids,” by Piotr Czerski, (http://pastebin.com/0xXV8k7k) which talked about my generation—and described how we look at technology. We do, indeed, view technology differently from older generations simply because we grew up with it.
Whether it was the family computer I used in elementary and middle school or the laptop I bought for myself in high school, I had access to all the information I needed without ever having to enter a library.
My mom and my grandmother like to recall how they once went to the library in a storm and stayed up all night to finish one of my mother’s projects. Stories like these are rare now.
The library at my university has online databases of articles and books that I can view on my computer. I can write my term papers in my dorm room, in a coffee shop, or anywhere with wireless internet access. Given this, new college graduates like me would be an asset to any businesses because we can research faster and more accurately with the technological advantage.
Technology has also helped us become better communicators. Yes, in spite of all of our texting and internet usage on our phones, we’re great at making connections.
Thanks to social media, we can talk to our friends, movie stars, professors, and even future employers. We can update LinkedIn profiles to showcase our professional lives. We can even run blogs that showcase our writing capability and knowledge.
New college graduates also check their emails regularly, and we are well aware of what it means to give a quick and clear response. We can construct simple, well written messages, asking questions and giving information. Communication is key in businesses, and college graduates aren’t afraid to ask questions in regards to bettering their ability.
Technology has become so ingrained into our daily lives that we use it for scholarly purposes, entertainment, research, and communication. It adds to how we learn, what we know, and how we navigate our world. This is important for businesses to know because of how this world is changing.
Technology is growing, and those who haven’t grown with it have a hard time keeping up. By hiring new college graduates, businesses have a better chance at grasping how to navigate this ever changing world.
In particular, businesses that use Twitter, Facebook, Tumblr, or any other social media site would do well to hire a new college graduate as a social media consultant because we know how to market the business to the masses using the platforms that we have come to know and use daily.
We know what the media wants. We know how to make something popular. After all, we do spend so much time working with it.
I’ve spent the last three and a half years learning and growing at my university. My thirst for knowledge, for the world, has only increased.
When you hire a new college graduate, you hire potential. You have a chance to let this potential shine. Go for it.
Lindsay Marsh is an English Major of senior standing at Stetson University and has a passion and expertise in fiction, particularly YA. She can be reached by email at email@example.com.