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Axia Public Relations scored a public relations retainer from the Brown-Forman Corporation

AXIA PRAxia Public Relations scored a public relations retainer from the Brown-Forman Corporation, makers of Southern Comfort. Axia will promote Southern Comfort’s participation in the annual Florida vs. Georgia football game. Southern Comfort’s Chief Entertainment Officer, Celebrity Chef and Author Tim Laird will make several pre-game appearance sharing his special tailgate ideas and tips that are fun and creative.

The game continues to be among the nation’s major rivalry football games and creates an $80 million economic impact for Northeast Florida. The game attracts huge crowds to Jacksonville, and the associated tailgating and other events previously earned it the nickname of the “World’s Largest Outdoor Cocktail Party.”

The Brown-Forman Corporation, one of the largest American-owned spirits and wine companies, is leveraging the big game to build its brand and loyalty by entertaining clients and special guests in the corporate village and other weekend events. Axia Public Relations has offices at 222 E. Forsyth St. in downtown Jacksonville as well as four other U.S. offices.

No matter what your game plan for Florida-Georgia, remember to leave plenty of time for heavy traffic, travel in groups, and if are you going to drink, drink responsibly by using a designated drive.
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