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“Cooleaf” – Jacksonville Startup Weekend Company closes Seed Funding

Jacksonville Startup Weekend is proud to announce that Cooleaf, a 2012 participant company focused on making living healthy more fun, has closed $375,000 in seed funding, and led by Atlanta angel investor Raj Choudhury.

Speaking on the early days of Cooleaf, co- founder John Duisberg said “We are glad to have participated in Jacksonville Startup Weekend that helped us ramp up our efforts. We are thankful to our association with iStart Jax Business accelerator for the opportunities they have provided us”. Cooleaf was also one of the top finalists for the Intel Innovation Award 2012.

Cooleaf has steadily grown to comprise an impressive roster of Atlanta employers that have sought to create a happier, more engaged and active workforce. Cooleaf’s employer customers include Georgia State University, DeKalb Medical Center and Morris Manning & Martin. Since January 2012, the company has experienced a tenfold increase in their user base, with monthly revenue growth of nearly 400% since July 2012.

“This funding solidifies our vision and gives merit to the quality of our product,” said Cooleaf co- founder John Duisberg. “Being healthy and active is a personal thing — that is what Cooleaf embodies. We use a diverse group of activities, a high degree of personalization and a collaborative approach to produce activities employees actually want to do and can get behind.”

For employers, partnering with Cooleaf makes it easy to quickly execute fun activities that are driven by employee input, such as onsite Zumba(R), rock climbing excursions, healthy cooking demonstrations and more. Because Cooleaf partners with and supports over 135 Atlanta-area health and wellness providers, employers and individuals can easily choose the activities that work for their teams and their schedules. Cooleaf users also earn reward points for participation in activities.

“Healthy and engaged employees are happy and productive employees,” said Shealynn Buck, MD, Executive Director of Employee Health Solutions at DeKalb Medical. “Cooleaf helped us put together a program that reflects the interests of our people. We’ve done everything from cooking demonstrations to Zumba. It’s a diverse and interesting program that lets our employees decompress, and that is a valuable thing in a patient care environment.”

With this current round of funding, Cooleaf will be accelerating product development and marketing efforts while expanding its team to support a growing client base. Cooleaf’s next round of funding is targeted for mid-2014 with goals of growing the product offering and expanding into other key markets.


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