Categorized | JAX Briefs

Why Content Marketing is King

Join us on Thursday February 28, 2013 when a large group of Northeast Florida’s local marketers, professionals and business owners are scheduled to attend a presentation entitled “Why Content Marketing Is King”. The program event is being hosted by the Jacksonville chapter of the American Marketing Association (JAMA).

JAMA’s monthly event features speaker Michelle Calcote King of Reputation Capital.

Michelle is President of Reputation Capital , a marketing and PR firm providing media relations, content marketing, crisis communications and social media services. With 15 years of public relations and marketing experience at consulting firms around the world she offers seasoned expertise garnered from managing the reputations of some of the world’s largest corporations.

Today’s marketers have crowned content marketing king. They are retreating from traditional marketing tactics and turning to content marketing in droves. But as more and more companies jump on the content marketing bandwagon, it’s becoming increasingly difficult to stand out from the crowd and achieve desired results.

In this presentation, Michelle will review content marketing best practices, innovative strategies, and examples of companies doing it right, including consumer and business-to-business companies of all sizes.
Join us on Thursday Feb. 28th 7:30am at the Fairfield Inn 4888 Lenoir Avenue, 32216 Jacksonville FL just West of I95 off of J Turner Boulevard (JTB).

Event sponsors include the Jacksonville Business Journal, Advantage Business Magazine, and Folio Weekly. Fairfield Inn & Suites Butler Blvd, and Conscious Eats.


About JAMA

The Jacksonville chapter of the American Marketing Association is the only association geared towards marketing professionals of multiple disciplines in Northeast Florida. The Jacksonville chapter engages, educates, inspires and cultivates exceptional marketers through monthly meetings, seminars, programs and special events.

Join Today!

Join the AMA Jacksonville Chapter today! Click here to sign up! Already a member? Click here to renew your membership. If you have any questions or need additional information, send a message to

You can also find more information through the American Marketing Association Jacksonville Chapter groups on LinkedIn.

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