Categorized | Publisher's Letter

New Excitement From New Challenges

I received a call from one of my contacts asking me to take a look at a small, but growing company that was scrambling to keep up with its newfound success through the mobile food craze that has taken over our area and the nation.

As these site visits normally go, I was greeted warmly, and the words “Let me show you around!” were quick to follow. After about fifteen minutes of discussion, it was clear that the two partners, Bob Pierson and Richard Willis from M & R Specialty Trailer, definitely had distinct personalities that seemed to complement one another well: Bob, the pitchman, and Richard, the more subdued IT guy.

Originally, the company had focused on building very high quality trailers and BBQ grills, and truthfully, did not see much growth. “We struggled a bit,” conceded Bob.  “It’s just such a commodity. But then we figured out we could build food trucks!”

It was at this point that Bob raised his voice and a fresh new look came across his face. It was like a switch had flipped. He started walking and talking fast about the details of freshwater tanks, department of health regulations, and aluminum thickness. He was genuinely excited. And he should have been excited, because Bob discovered the niche that reinvigorated his business. He was ALIVE again. And now, his future is bright. We tell the story in more detail in the following pages, but we chose to profile them because, ultimately, they found the highest and best use of their core resources and talents.

Success and outright failure can be a fine line. While some can be resistant to change, it is the nimble and fast business that finds its niche. I’ve always kept in mind a favorite business principle called the “Hedgehog Concept” found in the famous book Good to Great by Jim Collins. In his book, he describes the concept as having a good answer to three questions that can put business success at your doorstep:

  • What you are passionate about?
  • What drives your economic engine?
  • What can you be the best in the world at?

So, it was great to spend some time with Bob and Richard.  The two are just a couple of smart guys that simply kept grinding until they found their niche.

Congratulations, guys. We hope our readers can find inspiration from your story.


Until next time,

Brian Barquilla

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