Categorized | JAX Briefs

Making VYSTAR’s Money Makeover

Dozens of Northeast Florida’s local marketers, professionals and local business owners recently attended the Making of VyStar’s Money Makeover Program event hosted by the Jacksonville chapter of the American Marketing Association (JAMA). JAMA’s monthly event featured Judy Walz, Senior Vice President of Marketing and Planning with VyStar Credit Union.

Since creating VyStar’s Money Makeover Competition, about four years ago, the company has seen a huge increase in the community’s savings and a great reduction in the community’s debt. Walz provided how the successful program started, how it was implemented and which best marketing techniques helped lead to its success.

Event sponsors included Fairfield Inn & Suites, Palm Valley Imaging and Advantage Biz Mag.

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