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JAMA presents: The making of VyStar’s Money Makeover Program

On Thursday, April 26, from 7:30 to 9:00 a.m. at the Fairfield Inn & Suites by Marriott — 4888 Lenoir Avenue, 32216 — the Jacksonville American Marketing Association (JAMA) and Judy Walz, senior vice president of marketing and planning with VyStar Credit Union, will present the making of VyStar’s Money Makeover Program, a financial program that has helped the competition’s finalists as well as our community increase savings and reduce debt.

Walz will cover how the program started, how it works and which marketing techniques helped lead to its success. She will also touch on the benefits of VyStar’s coordination with Action News, the elements included in the promotion of the competition and how the campaign has evolved over the past four years.

For more information and to register, click here.


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