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Small business feedback sparks popular changes to SBA’s website and social media tools

Focus group sessions resulted in recommendations to the U.S. Small Business Administration (SBA) on how to improve its award-winning SBA.Gov website and maximize social media tools and tutorials for the 800,000 individuals who visit the site each month.

Feedback from focus groups suggested that small business owners often aren’t aware of many of SBA’s resources or how our partner organizations can help both startups and day-to-day business operations. For example, SBA offers resources specific to women business owners, veterans, and hosts an entire online community of blogs and discussion boards with over 30,000 members providing answers to common small business challenges.

As a result, SBA is undertaking a series of communication initiatives that highlight how its programs and services can help, and the effort has brought increased website traffic to as well as a measurable growth in engagement via social media.

Using a variety of integrated outreach tactics, including the website, email campaigns and social media, SBA is bringing together resources from across its diverse program offices to provide small business owners with a one-stop resource built around key topics. For example, through targeted marketing and social media, one topic—how small businesses can sell to the federal government and tap into the $100 billion that the government awards to small businesses each year—saw a 72% increase in visits to the Government Contracting classroom page. Those visits resulted in a 255% registration increase in “Gov’t Contracting 101” courses.

Another topic highlighting resources for women-owned businesses spurred a 92% total increase in page views by current or aspiring women small business owners. Other topics include tips to help reduce their taxes and the President’s Startup America campaign, to name a few.

Putting the needs of small businesses front and center demonstrates SBA’s continued commitment to better serve the needs of the nation’s 29 million small business owners.

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