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JAX Chamber unveils concept for Downtown’s New Front Door

The JAX Chamber unveiled its plans to build Downtown’s New Front Door at its 127th Annual Meeting.

Announced in 2011 as part of the Chamber’s new brand and approach, the redesign includes the renovation of the building’s interior and exterior facade, designed by Content Design Group, and a complete redesign of the adjacent parks and a new sustainable parking area, designed by Marquis Halback Inc. (previously Halback Design Group Inc.).

With sustainable design as a guiding principle, the Chamber’s vision is to create a welcoming and professional environment that honors Downtown’s history and place in the community while improving the facility’s ecological features, energy efficiency and value to its membership.

The Chamber selected Content Design Group and Marquis Halback to redesign the building through a design competition in early 2011. Response to the competition included entries from numerous qualified design companies throughout the JAX region. The design teams were selected for their enthusiasm, creativity and professionalism as well as their understanding of the project’s importance.

Because member dues and revenue from the Chamber’s general operating budget will not serve as a source to pay for the project, fundraising is already underway.

The companies already committed to in-kind services and materials include:

 Auld & White Contractors – builder of Downtown’s New Front Door

 Jen Jones Art Consulting – providing artwork

 Perdue Office Interiors – providing furnishings for the first floor

 Solid Rock Engineering – providing structural and civil engineering

 Trane – conducting energy audit

There are many opportunities to contribute products and services and provide monetary donations.

The design incorporates space for members of the business community to meet, attend training sessions, network and utilize common area work spaces with free WiFi. While there are numerous features to improve members’ overall experience, leaders are also looking at the bigger picture.

Because more than 20 countries have a presence in Jacksonville, the project includes an International Plaza that will feature the flags representing each of the countries.

More information is available at Follow the blog about downtown’s new front door at

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