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Atnip joins THE PLAYERS Championship sales team

THE PLAYERS Championship has hired Jennifer Atnip to join its sales and marketing team. In her new role, Atnip is responsible for group sales to businesses that want to utilize the tournament to offer rewards or benefits to their employees, as well as arranging outings to THE PLAYERS with special groups and travel and tourism-related programming.

“THE PLAYERS offers businesses and groups a unique setting to reward their employees and entertain clients at one of the greatest golf venues in the country,” said Jared Rice, director of sales and marketing for THE PLAYERS. “Jennifer’s experience will translate well into her new role here, and we look forward to expanding our group sales with her on the team.”

Prior to joining THE PLAYERS, Atnip was an account executive at American HomePatient where she promoted and marketed medical equipment to businesses across Northeast Florida. She also has experience in promotions with Bacardi USA and Northwestern Mutual Financial Network. Atnip has a bachelor’s degree in telecommunications with an outside concentration in sports management from the University of Florida.

“I look forward to helping businesses and groups get the most out of their experience at THE PLAYERS,” said Atnip. “By working with employers, large groups and the travel industry, we can help promote the many opportunities THE PLAYERS has to offer in terms of entertainment and business development.”

THE PLAYERS will take place May 7-13, 2012. More information about THE PLAYERS is available at www.PGATOUR.COM/theplayers.

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