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Atlantic Laser Office Products selected as Elite Dealer 2011

Atlantic Laser Office Products has been named one of the country’s Elite Dealers by The Week In Imaging magazine. This award is presented annually to the top office equipment, office products and office furniture dealers in the U. S.

According to the publisher Scott Cullen, this is an award that honors the best and brightest in the dealer community. “It takes something special to stand out as an Elite Independent Dealer in 2011,” Cullen said.

“Many of them are stronger than ever and holding their own against some of the most intense competition they’ve ever faced. In narrowing down our selections we focused on growth, innovative marketing and sales programs, community leadership and leadership within the industry. This honestly and truly is an award that is meant to celebrate the industry’s best and brightest dealers with an emphasis on recognizing their true entrepreneurial spirit.”

The article reads:

“It still surprises us that more dealers on our Elite Dealer roster aren’t full-service dealerships like Atlantic Laser. Yes, a large focus on their business is on supplies and compatible toner cartridges, but they also carry a fair share of hardware from the likes of HP, Canon, Konica Minolta, Sharp and Ricoh.

A strong customer service focus is one of the hallmarks of this dealership as they strive to differentiate themselves from competitors by the relationships they build with clients, vendors, and partners. They’ve been particularly successful over the years in delivering on their promises and are also adept at offering suggestions to assist customers in settling on the products that will work best for their office even if it means Atlantic doesn’t always get the sale. Customers seem to love the fact that 98 percent of the time this dealership processes and delivers orders for next-day delivery. With service like that it’s not surprising how many of Atlantic’s customer relationships have spanned more than two decades. Better yet, it’s not unusual for customers to take Atlantic Laser with them when they change jobs. Now that’s customer loyalty!

Two years ago the dealership launched their “Green-Up” initiative. Efforts to reduce, reuse and recycle were stepped up to ensure Atlantic Laser is doing everything possible to reduce its carbon footprint. We applaud them for those efforts. This past August they began the next phase by launching their “Stay Green” program. This recycling program is designed to keep their customer’s ink and toner cartridges out of landfills. It’s not necessarily a unique program, but it fits in nicely with the company’s ‘Green-Up’ initiative and it’s a program that’s been well received by customers.

One of the biggest wins of the year was beating out the Big Box stores and other larger dealerships to supply the local division of a large international corporation with office equipment, service, and supplies.

Another reason we like Atlantic Laser is its monthly newsletter, the “Laser Flash”. It includes ideas for selecting equipment, streamlining processes, contests, puzzles, community issues, ethics in the office, and many other topics relevant to office. The “Laser Flash” is a well-received piece and they always get positive feedback from customers. Besides mailing and e-mailing it to their entire database, you’ll also find it on Atlantic Laser’s Website. It’s also included in invoices and monthly statements. It is used primarily as an educational piece with limited advertisements for products and service.

Here too is a dealership that values strategic relationships: In early 2010 they joined with five other businesses – a promotional products company, an IT company, a sign company, a printing company and an imprinting company – to form a strategic partnership. This partnership allows Atlantic Laser to offer the services of the other companies to their client base and other partners to do the same. This strategic partnership seems to be working out well for all involved. Partners trade leads, meet monthly to discuss better avenues for product awareness, and have fostered relationships with other companies that they can trust to treat customers just the same as Atlantic treats its customers. And that’s just one more reason why we salute Atlantic Laser as a 2011 Elite Dealer.”

For more information contact Patsy Underwood, president, at 904-247-3234 or through

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