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Thousands of Jacksonville residents join breast cancer walk

More than 6,000 Jacksonville residents, breast cancer survivors, business and community members joined together and put on their pink bras on Oct. 15 at the American Cancer Society’s Making Strides Against Breast Cancer 5K walk. This noncompetitive, fundraising event united the community in celebrating breast cancer survivors, educated men and women about the importance of early detection and prevention, and raised $290,000 to fund lifesaving research and support programs that will further the progress against this disease.

“It was amazing and very moving to see the sea of pink bras,” said American Cancer Society Executive Director Mel Toran. “Each one of those pink bras was a beautifully decorated representation of a personal breast cancer journey. All of those pink bras together symbolized how our community has come together to take a stand against this disease.”

This year’s inaugural “Put On Your Pink Bra” campaign empowered walkers to wear pink bras in support of the fight against breast cancer. Jacksonville walkers accepted the challenge, decorating their bras with everything from lace to glitter to feathers.

This year, Jackonville’s Making Strides Against Breast Cancer event was one of 27 held across the state. The American Cancer Society uses the dollars raised through Making Strides events to fund breast cancer research, provide up-to-date breast cancer information, ensure all women have access to breast cancer screening and treatments – regardless of income – and to provide services that improve the quality of life for patients and their families.

The Making Strides Against Breast Cancer 5K walk supports the American Cancer Society’s unique mission to fight cancer on all four fronts: research, education, advocacy and patient services. Over time, the Society has invested more in breast cancer research than any other voluntary public health organization. Since 1972, it has invested nearly $323 million in breast cancer research grants, resulting in many of today’s breast cancer treatments.

The Pink Premier Sponsor for the 2011 Making Strides Against Breast Cancer walk in Jacksonville was St. Vincent’s Hospital. Media partners were Action News, 95.1 WAPE and the Florida Times-Union.

It is not too late to make a donation to Jacksonville’s Making Strides Against Breast Cancer.

For more information about breast cancer, contact the American Cancer Society at 1-800-ACS-2345 or visit

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