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New online mapping center available

MapQuest, Inc., a wholly owned subsidiary of AOL Inc., recently launched MapQuest Local Business Center, a free platform for businesses to control and enhance their content for better consumer reach. Located at listings.mapquest.com, the offering allows merchants to deliver comprehensive information beyond industry standards to prospective customers, which is critically important to driving search traffic from MapQuest directly to business locations. MapQuest’s Local Business Center also offers paid upgrades featuring premium listings and distribution on eight additional sites.

“The new MapQuest Local Business Center underscores our mission of accuracy, helpfulness and reliability across MapQuest’s dotcom and mobile platforms,” said Christian Dwyer, senior vice president and general manager, MapQuest. “Providing high-quality and accurate business listing information is critical as consumer behavior has evolved into a search-based world. Consumers expect relevant search results and this new service makes it easier for businesses to provide a quality experience, ensuring they are engaged with and discovered by local audiences on MapQuest.”

Local Business Center: Listing Platform Features & Functionality

The tiered listing platform offers merchants both free and paid services to shape their listing and create greater visibility online.

The free “claim-your-listing” service on MapQuest.com allows businesses to:

  • Enter business information such as address, phone number, payment options and hours of operation;
  • Provide an original business description with up to 600 characters;
  • Upload storefront and additional photos;
  • Specify exact location of the business by a drag and drop location marker;
  • Add multiple URLs such as website and reservation link;
  • Include parking tips and helpful hints for getting users to the organization’s front door.

Businesses can create a MapQuest Local Business Center account by visiting listings.mapquest.com to follow a simple and secure verification process. After merchants create an account, they may use it to claim a listing and build a detailed page for their business. All updates and changes to verified listings are live within minutes on MapQuest.com.


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