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E-guide tells benefits of offering free shipping

Stamps.com, a provider of USPS postage online and shipping software, has partnered with SCORE, a source of free and confidential small business advice for entrepreneurs, to sponsor an online e-guide to help small businesses learn how to gain an edge in ecommerce.

The new e-guide, “Gaining the Edge in E-commerce with Free Shipping,” is now available for download under the “Templates and Tools” section at http://www.score.org/resources/gaining-edge-ecommerce-free-shipping. (A PDF is available at http://score.org/sites/default/files/Score_FreeShipping-WP_Final_Jun2011.pdf.) The e-guide is designed to educate business owners on how free shipping can be a great marketing tool for their ecommerce web site.

SCORE CEO Ken Yancey says, “SCORE is pleased to partner with Stamps.com on ways to make doing business, faster, easier and more efficient for America’s small business owners.” Yancey adds, “SCORE and Stamps.com are committed to making useful small business tools and resources available to entrepreneurs 24/7. We appreciate the generous support of Stamps.com.”

Stamps.com CEO Ken McBride said, “Partnering with SCORE is very exciting because we share the same goals. Stamps.com also aims to help small business owners run their businesses smartly, efficiently and easily with our unique postage solutions that offer time and cost savings. This e-Guide will help entrepreneurs understand why free shipping has become an incredible marketing tool and how it can effectively increase sales.”


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