Approximately 63% of small- to-medium-sized businesses (SMBs) use online advertising and marketing for their business, according to a survey by Affinity Express (www.affinityexpress.com), a provider of print and interactive advertising and marketing-production solutions.
Seventy-seven percent of the small survey of about 70 SMBs said their website and landing pages are the most commonly used tactic used, with e-mail marketing following closely (73%). Half of the respondents use social media marketing (50%) and around one-third use search engine optimization (31%) and online catalogs (27%). Channels like display ads (23%), blogging (23%), search ads (19%), and mobile (15%) are less explored.
The low use of search engine optimization compared to the prevalence of websites and landing pages suggests that SMBs are focusing efforts on developing websites and landing pages, but not on optimizing those pages to get found in search results.