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SBA offers new online export tool

Small businesses interested in starting or expanding sales of their goods and services overseas have access to a new, free online tool that will gauge their readiness to export and help them develop an export business plan.

The Export Business Planner, developed by the U.S. Small Business Administration, offers a ready-made, customizable and easily accessible document that can be updated and referenced continuously as the business grows.

The Planner, located at www.sba.gov/exportbusinessplanner, allows users to:

• Determine their export readiness

• Learn about training and counseling opportunities • Complete worksheets for global market research • Obtain financing information and options • Customize export marketing plans, and • Access resources for exporters

The Planner is a PDF file that can be easily downloaded, accessed, customized, and updated every time it is used. It features an extensive compilation of export research and information, including quick links to websites, video profiles, training podcasts, trade statistics, contact information to counseling resources such as SCORE and SBDCs, a list of current SBA lenders and much more.

The tool is organized in comprehensive chapters that are cross-linked and indexed for efficiency and easy access to related topics.

The chapters include:

• Introduction to Exporting

• Training and Counseling

• Getting Started: Creating an Export Business Plan

• Developing your Marketing plan

• Financing your Export Venture

• Accounting Worksheets: Costing, Financial Forecasting and Product Pricing

• Utilizing Technology for successful Exporting

• Your New Marketing Plan: Summary, Timeline

• Updates, Transportation and Documentation

A special useful feature of the Planner is the customizable worksheets, which provide templates for developing export business plans, conducting business assessments, and foreign market research, creating marketing plans, costing and sale projections, goal setting and much more.


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