Categorized | JAX Briefs

Tough Gear sets $55K donation goal for Wounded Warriors

Tough Gear, Inc., the Ponte Vedra Beach, Fla. makers of SurvivalStraps, has set a goal of donating $500,000  this year to the Wounded Warrior Project. SurvivalStraps are handmade, paracord bracelets popular with both soldiers and civilians, which can be unwound in emergency situations to be used as a tourniquet, to repair gear, or in any other situation when you need a rope to survive.

“We are extremely passionate in our support for our men and women in uniform.  We realize that we are able to lay our heads down on our pillows safely at night because of the work that they do,” said SurvivalStraps inventor and CEO of Tough Gear, Inc. Kurt Walchle. “The struggles that our seriously wounded soldiers face when they get back home from Iraq and Afghanistan are enormous.  We hope to do a small part in raising awareness for our Men and Women who have sacrificed so much for us by supporting the Wounded Warrior Project and donating a portion of our profits to their cause.”

The Wounded Warrior Projec (WWP) is a nonprofit, nonpartisan organization headquartered in Jacksonville dedicated to honoring and empowering wounded warriors. WWP’s purpose is to raise awareness and to enlist the public’s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs.

“We are a small company, but I think we can make a significant difference for the Wounded Warrior Project,” said Walchle. “Our goal is to raise half a million dollars this year to donate to the Project. The stories we have received from soldiers in Iraq and Afghanistan telling us about how their SurvivalStraps bracelet saved their life have deeply touched us and the least we can do in return is commit our company to helping those who return home wounded.”

For more information about SurvivalStraps or to purchase a bracelet to support the men and women of the military today, please visit

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