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Survey: Small biz takes to cloud-based computing

U.S. small and medium business (SMB) technology buyers are increasingly allocating a larger proportion of their spending to cloud-based services. According to recent AMI-Partners research, that proportion was 10% in 2010, but is forecasted to rise to more than 15% in 2015. As this migration into the cloud accelerates, SMB buyers are showing a strong inclination to purchase bundled cloud offerings as opposed to a stand-alone application.

“A significant segment of U.S. SMBs prefer to deploy multiple cloud services in order to achieve flexibility, ease of IT management, and lower CAPEX,” says Donald Best of AMI. “This is also driving an evolution in the channel ecosystem, as communications service providers and hosts increasingly offer bundles including productivity suites and other cloud-based applications.”

For example, AMI research shows that 38% of U.S. SMBs have indicated a strong preference for obtaining software as a service (SaaS) as part of a package/bundle, versus only 11% who are interested in a single service. One third of U.S. SMBs are interested in bundling multiple hosted infrastructure and remotely managed services offerings, versus 9% of firms who only want a single service.

AMI’s soon to be published 2011 U.S. SMB Cloud Playbook – Strategic and Tactical GTM Guide details preferences for SaaS and hosted infrastructure bundling, as well as hosted unified communications and productivity/collaboration suite bundles. “Besides showing market size and growth, this research details numerous cloud services bundles and price points, with data showing the attributes driving optimal bundles, as well as revenue uplift,” says Best. “This research also details preferred purchase channel preferences for cloud bundles.”


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