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PR Newswire offering online small biz toolkit

PR Newswire, a marketing communications company, has unveiled its newly enhanced PR Toolkit, a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.

“For nearly ten years, the PR Toolkit has been helping small business owners amplify their PR initiatives by affording them the education and tools to promote their products and services, drive traffic to their Web sites and facilitate dynamic communication with the media and their consumers,” said Michael Crumley, manager, Strategic Channels, PR Newswire. “We redesigned the site to give a more intuitive user experience and easier access to the information that small businesses need to drive growth.”

The redesigned site not only offers a cleaner layout and more user-friendly navigation, but also features additional, relevant content such as white papers, webinars and how-to articles. Users will continue to have free, premium access to educational resources such as demos on how to optimize content, actionable tips and advice on how to construct an effective press release, as well as the opportunity to take advantage of special offers designed specifically for small businesses.

For more information, go to www.smallbusinesspr.com


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