Categorized | Publisher's Letter

It’s who knows you

This is a first for Advantage Business Magazine. By now you know this is our special Top 50 Business Influencers issue—and it’s been a long time coming.

The process started nearly three months ago when we began asking for nominations on social media, in this magazine, and through email on who were the people you absolutely needed to know if you ran a business in the North Florida area. I was overwhelmed and flattered with the responses. Before the process concluded, we had a couple of hundred nominations—and all of them deserving. Next was the unenviable task of narrowing the list, but we did it.

When the final names came in, I sat back at my desk and pondered what an effect these select few have had on our city. How many jobs did they help create? And whose dreams did they help realize? Upon further inspection, I realized that I, in fact, knew many of them personally.

Speaking from my own experience, I can tell you they all have something in common. Opening doors of opportunity for others and unselfishly helping an eager business owner is no special favor at all from them, it is simply the way they do business. By lending a helping hand, they believe their generosity comes back to them tenfold.

It is because of this mindset that we have identified them as the “must-knows” in the business community. If you don’t know them, you need to—and we have just the opportunity.

I have no doubt that calling each one and inviting them to a cup of coffee is time well spent, but of course, that would take a while. Instead, join us for a special meet and greet on June 8 where you can interact with these TOP 50 award recipients. Look for details on page 23.

So circle the date, come make some new contacts, and see what you can do to help yourself. I know at least 50 people who will be as excited as you are if they can help you hit your next goal.

It’s not who you know, it’s who knows you.

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