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THE PLAYERS Championship

Experience what is new and exciting at this year’s tournament

THE PLAYERS Championship comes to the Jacksonville area just once a year, but what a week of fun it is—and the 2011 tournament is no exception. From May 9 to May 15, THE PLAYERS Stadium Course at TPC Sawgrass in Ponte Vedra Beach

PONTE VEDRA BEACH, FL – MAY 6: A course scenic of the third hold during the final round of THE PLAYERS Championship on THE PLAYERS Stadium Course at TPC Sawgrass on May 9, 2010 in Ponte Vedra Beach, Florida. (Photo by Stan Badz/PGA TOUR)

becomes THE place to be!

On the next few pages, you will find some of the latest and greatest in the goings on for this year’s tournament, as well as a TEAR OUT map of the course. We have specially designed this four-page section to be easily removed so you can take it with you while attending or entertaining at the tournament.

New for 2011

Cell phones: Fans can now bring cell phones into the tournament (in silent mode at all times) and use them in designated areas shown on course map as “Mobile Talk Locations.”


This year, THE PLAYERS introduces seven new/upgraded venues, which addresses the call for more shade, bathrooms, areas of relaxation, and an enhanced overall experience—for you as well as clients you may want to entertain at this event. These new venues include:

•JELD-WEN Stadium Village and PwC First Tee Challenge. A completely tented and air-conditioned venue featuring cell phone and mobile device access, restrooms, and a cash bar with mixed drinks, as well as the PwC First Tee Challenge— a replica of the famous 17th island green where you can get a commemorative photo taken at the Stadium Snapshot experience.

•The Terrace. An exterior fan zone open to the public featuring a cash bar with mixed drinks, tables, and umbrellas.

•Four Points. An exterior fan zone open to the public that provides seating, as well as food and beverages for purchase.

•The Grove. An outdoor, shaded area, that is open to the public with tables and umbrellas.

•The Patio. A shaded area with tables, as well as food and beverage for purchase.

•The Bluff. The grandstands around No. 18 green have been removed to allow fans to get closer to the action as the best players in the world finish their rounds. The Bluff features casual seating and provides wait staff to serve food and drinks. The first 200 fans to arrive at The Bluff each day will receive a comfy chair— at no charge—and can stake out a prime location at No. 18 green for the entire day.

•The Courtyard. A picket-fenced, private, open-air hospitality location serving beer, wine, and soda, as well as light snacks—this private venue may be one of the best options to provide an affordable, daily hospitality option for your business.

All of these venues are highlighted on the map on the next two pages.

Executive Women’s Day

The first-ever Executive Women’s Day at THE PLAYERS will take place on Monday, May 9, from 7:30 a.m. to 4:30 p.m. at the TPC Sawgrass Clubhouse and Stadium Course for almost 250 women business leaders and decision makers on the First Coast, where they will learn the value of golf in developing business and personal relationships.

Executive Women’s Day will focus on success stories from women who’ve built profitable businesses, become corporate leaders, and utilized mentoring and networking to develop strong business and social relationships.

The Power Broker’s Breakfast, sponsored by Coca-Cola, kicks off the event with a breakfast panel discussion on topics emphasized as top of mind for professional women, including women entrepreneurs, areas of achievement for women-led businesses, funding sources for business development, mentoring, networking and how to monetize it, and philanthropy.

Such speakers include Carolyn Mathis of Harbor View Advisors; Donna Orender, the former WNBA Commissioner; Dea Sims, entrepreneur and founder of Promo Depot; and Terry Zebouni inventor of the BandZorb.

This will be followed by an “Inside the Ropes 101” informative behind-the-scenes tour showcasing how this event is run as well as the etiquette of entertaining clients and the art of professional networking during the week.

The tour will be followed by “The Bottom Line Luncheon,” sponsored by Citi, featuring guest keynote speaker Contessa Brewer, MSNBC’s prime-time news anchor and host of “Caught on Camera.” A veteran television journalist, Contessa Brewer is a widely-recognized anchor on MSNBC and is known for her marathon on-air coverage of breaking news and big political stories. As a national correspondent, Brewer has reported on stories such as Hurricane Gustav, the Minneapolis bridge collapse, and Katrina’s devastation in New Orleans.

The event ends with the “Wine Down – Network Up” event sponsored by Destination Planning. Attendees of this wine tasting/networking event are encouraged to make new friends and business contacts that will last beyond the one-day event.

The Executive Women’s Day is also donating $10,000 from this event to the Junior Achievement’s Girls Program (JAGirl$) program, which helps teach area girls ages 8 to 18 the basics of money management including how to balance a check book, save money, and manage a household.

WEB EXTRA! Entertainment guide

Prior to attending THE PLAYERS, visit to see “The Ultimate Entertainment Guide to THE PLAYERS.” This guide provides a one-stop guide of everything to do at The PLAYERS, from where to get the best food, best shade, best drink deals, and restroom locations.

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