Categorized | JAX Briefs

Davidson Realty using QR codes

Davidson Realty, Inc., a St. Augustine real estate company, is adding QR (Quick Response) codes to its home listings and marketing materials. QR codes are customized bar codes that can be read by smart phones to deliver digital files such as photos, video, and text to smartphones. Says Davidson Realty President Sherry Davidson, “With this new technology, home buyers can scan the QR code and watch a virtual home tour right from their phone.” In order to scan QR codes on a smart phone, such as an iPhone, Android, or Blackberry, users must first download a QR reader. There are several free QR reader apps available.

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