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Burdette Ketchum hires director of digital strategy

Burdette Ketchum, a Jacksonville marketing services agency, has hired Melynda Batchelor, a 17-year veteran of Citigroup, as its new director of digital strategy.

Batchelor will develop and execute online strategies for clients, including social media, website, intranet and extranet engagement and optimization, online sales and advertising, and e-mail and viral initiatives.

She can be contacted at mbatchelor@burdetteketchum.com or at 904-645-6200.


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