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Real estate firm hosts social media summit

Prudential Network Realty recently hosted the Northeast Florida Social Media Summit presented by real estate social media pioneer Allan Dalton.  Dalton, the chief marketing officer at RISMedia and co-founder and president of RISMedia’s Top 5 in Real Estate Network, is the author of Leveraging Your Links, a book geared for real estate professionals and companies to utilize social media and social networking to expand their real estate business.

Dalton, the former CEO and creator of Realtor.com, the largest real estate search engine, told how agents can use social media to create a strategic business social network.  He explained how engaging in social media offers a way to connect with consumers and shared tips on how to convert friends, fans and followers into customers and clients.


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