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Latitude 30 opens Jan. 6

Latitude 30, a 50,000 square foot, one-stop entertainment center, will open n Thursday, January 6, 2011 at a.m. The new establishment is located at 10370 Phillips Highway in Jacksonville, across from The Avenues Mall.  

Latitude 30 offers several entertainment options, including the Sunset 30 Tavern & Grill (which offers a covered, outdoor patio with bar, fire pits, HD flat-screens and water features), a main bar with stage and dance floor (AXIS Bar), cutting-edge interactive video and prize games, a sports theater, luxury bowling lanes (The Lanes at Latitude 30), an intimate movie cinema with food service (The CineGrille opens Spring 2011), and a Las Vegas-style showroom (which opens in February 2011).

 “Currently, a night out or weekend get-together can involve driving from one place to another, making multiple stops, or trying to convince everyone to settle on the same choice,” said Brent Brown, managing partner of the entertainment center. “Latitude 3 will provide the convenience of multiple leisure options in one destination — a huge, upscale venue that offers excellent entertainment value.”

Latitude 30 is owned by Brown and his partner Damon Brush.

Latitude 30’s operating hours are Sunday through Wednesday from a.m. to 12 a.m.; Thursday and Friday, 11 a.m. to 2 a.m.; and Saturdaym 10 a.m. to 2 a.m. 

For more information, please visit

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