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Survey: Small biz keeps up with technology

Despite the economy and the challenges of rapid change, 98% of small business respondents think it is important to keep up with new technology, according to the 2010 NSBA Small Business Technology Survey, conducted by the National Small Business Association (

“Small-business owners have to serve many critical functions within their business, including chief technology officer,” stated Todd McCracken, NSBA president and CEO. “This survey underscores the importance of affordable and user-friendly technology for small businesses.”

When it comes to utilizing technology to streamline, make business more efficient and network, 86% of respondents report having a web site for their business, while only 26% actually sell their products and services online. A large minority (47%) are using sites such as LinkedIn and Facebook for business networking purposes.

Sixty-nine percent said the biggest challenge they face with their own web site is the time it takes to make updates, with the cost of maintaining the site a distant second at 39%. Nearly half of survey respondents (43%) report spending more than two hours per week addressing technology problems.

Another growing trend impacted by technology is the increase in telecommuting in the last several years. According the 1997 Annual NSBA Survey of Small- and Mid-Sized Business, only 9% of small businesses allowed telecommuting; 10 years later in 2007 that number jumped to 19%. Today, 44% of small businesses allow their employees to telecommute.

“Small businesses look to technology as a critical tool to increase efficiency and grow business networks, which is particularly important now given the downturned economy,” stated Larry Nannis, chair of NSBA and shareholder at Levine, Katz, Nannis + Solomon, PC.

The 2010 NSBA Small Business Technology Survey was conducted online among 200 small-business members of NSBA from across the country the last three weeks of August.

Please click here for the full survey

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