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Chamber uses social media on Amendment 4 campaign

The Jacksonville Regional Chamber of Commerce, which is urging its members and the community to votejacksonville chamber logo “No” on Amendment 4 in the November election, is using social media to share its message that passing Amendment 4 would mean fewer jobs, higher taxes and a weaker economy for Florida.

 “The Chamber vigorously supports the ‘No on 4’ initiative and we are working to defeat Amendment 4 in the November elections,” said Wally Lee, president of the Jacksonville Regional Chamber of Commerce.  “If passed, this amendment would have a negative impact on every citizen regardless of age, income or political preference.”

 “Social Media has revolutionized our communications with others.  So many people can be reached with a single post or update,” said Michelle Chance-Sangthong, president of Red Hawk Strategies and the Chamber’s social media consultant.  “By using social media in the ‘No on 4’ initiative, the Chamber reaches not only its network, it also reaches its network’s network effectively and affordably.”

The proposed constitutional amendment would require voters to go to the polls every time a proposed development prompts a local government land use change, meaning more elections would have to be held.  In 2009, there were 118 comprehensive land use changes submitted and 67 completed in Duval County alone.  According to the Chamber, if Amendment 4 had been in place, the ballot describing each land-use plan would have been roughly 47 pages and voters would have been asked to vote on each one.  Based on these figures, Duval County Supervisor of Elections Jerry Holland estimates Amendment 4 would have cost the elections office $2 million to $6 million in additional election costs.

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