Consumers love them—discount coupons for goods and services. Printed coupons have been around for years, and now they are emerging from cyberspace through sites such as Groupon, Jacksonville.com’s Daily Deal, and others. Advantage was curious to find out how well they work for small business owners. We asked, “Have you used e-coupons or print coupons in your business? What has been your experience?”
Don’t become a ‘coupon king’
We have used e-coupons and print coupons as a marketing tool to attract new customers, but we do so carefully, because we don’t want to become a “coupon king.” If you use coupons, don’t be tempted to offer them too often or you will find your customers will only buy when you offer a discount. We have found that announcing a new product or service without any coupon also generates business by keeping your name in the customers mind. For us, a good mix of product announcements, industry information, and the occasional coupon seems to work the best.
—Mark Parow. EnvisionNet, www.onlinetoner.net
Advanced Technologies Solutions utilizes coupons for discounts on our training services, software sales, and our CAD EXPO one-day training events. It has allowed us to optimize our business performance by driving attendance to events and increasing product sales. Coupons help us to provide cost-effective solutions to our customers so that they can remain competitive in today’s market via software solutions and customized training.
—Audrey Hernandez, president, Advanced Technologies Solutions, www.atsiCAD.com