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Local company launches ad campaign on The Weather Channel

Paul Davis Restoration, Inc. a national franchise company provider of fire, water and mold damage restoration services for residential and commercial properties, will launch a national, advertising campaign on The Weather Channel and weather.com starting this month. The ads will feature Paul Davis’ “Call Paul!” campaign to promote the organization’s 24/7 emergency cleanup, restoration and repair services.

The company will use The Weather Channel’s proprietary technology to serve TV commercials that contain creative “tags” on the front and back ends of the TV spots that reflect real time weather conditions and helps the viewer locate the nearest Paul Davis franchise office.

According to Robinson, the company has committed to a multi-year schedule on The Weather Channel with support from the Paul Davis franchise network. “The nature of our business is the clean up, restoration and reconstruction of damage to residential and commercial structures due in many cases to weather-related disasters,” he said. “We feel The Weather Channel is the perfect media outlet to increase the visibility of the Paul Davis brand.”


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