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ADVANTAGE poll: What’s your opinion of discount programs?

Using discount coupons as a way to build your customer base is the subject of the new Advantage poll, which has just been posted. Discount coupons—offered to consumers through entertainment books, weekly flyers, school promotion programs, and e-mail (such as Groupon and Jacksonville.com’s “You Pay Half) offer discounts, half-off, or two-for-one deals to consumers as a way to help businesses build their customer base. But in the long term, do these programs achieve their goal?[poll id=”18″]

If you would like the opportunity to elaborate on your opinion of these types of programs and participate in Advantage’s On the Street column, e-mail your comments to the editor: Linda@advantagebizmag.com or comment below.


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