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Categorized | Publisher's Letter

Happy birthday, Advantage!

This issue of Advantage: The Resource for Small Business marks our first anniversary. I can’t believe a year has gone by since we put the first issue in the mail. As anniversaries are prone to do, I have become nostalgic as I reflect on how this magazine came about.

I’ve always considered myself a “small business guy”—my loose definition of those individuals who pour their hearts, souls—and yes—money into building a future for themselves and their families. Being a small business guy (or gal) comes with no guarantees, a roller coaster ride of emotions, and lots of stress. But, the rewards are great, such as knowing you are in control of your financial future, being able to attend your kids’ dance recitals, and not having to ask for permission to make a decision.

I believe a small business guy is also one who lives the adage, “It is much better to try and fail, than to not try at all.”

About two years ago, I invited some close friends and business owners to dinner. The occasion was not social; it was to share our experiences as business owners and to learn from the wisdom of the group. With each of us representing different industries, we discussed major business decisions on the horizon, employee issues, and vendor relationships. The dinner meeting went so well, we agreed to get together monthly. The fresh perspective from accomplished peers was extraordinarily valuable—so valuable in fact, that it ultimately gave birth to a new business concept: Advantage: The Resource for Small Business.

Advantage’s formative mission was to share the best practices of other successful business owners in a format that fostered learning. So, after some careful planning and assembling the team, we launched this magazine just one year ago.

The Advantage team aims to find and bring to you the experiences and accomplishments of the smartest and most successful small business people in the greater Jacksonville area—your peers—so that you can learn from them and make your own business better.

The last 12 months have been some of the most rewarding of my career, bringing a satisfaction not achieved by money alone. Hundreds of people have attended our live events, and thousands have logged on to our Web site or have read our publications.

I have so many people to thank for the growing success of Advantage: the vendors who are willing to share their expertise in guest columns and as expert sources in articles; the business owners who welcome our cameras and writers into their offices when we profile them; the Advantage team—Linda, Jessica, Josie, our contributing editors and photographers—who work tirelessly to turn words and images into a high quality product month after month; and our clients, who are the economic engine that give us the opportunity to effect change.

And most of all, I want to thank you—our readers. Without you, we are nothing.

Until next time,


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