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In tourism? Get free Web site listing

As the Deepwater Horizon oil spill situation continues to impact Florida’s tourism industry, VISIT FLORIDA—the state’s official tourism marketing organization— remains committed to providing Sunshine State visitors with the most comprehensive resources available to help them plan their Florida vacation.  The VISIT FLORIDA has announced a new initiative that offers all Florida tourism businesses the opportunity to take advantage of a free Web listing on VISITFLORIDA.com.  As a public/private partnership, VISIT FLORIDA previously limited listings on the Web site to their more than 3,400 co-operative marketing Partners.    

 “This is a win-win for our visitors and the Florida tourism industry,” said Ed Fouche, Chairman of the VISIT FLORIDA Board of Directors and Senior Vice President —Travel Industry Sales for Disney Destinations.  “By opening up our Web site to all tourism businesses across the state, consumers will benefit from having access to significantly more information to help them better plan their next Florida vacation.  We know that the best way to support Florida tourism businesses is to put their information in front of travelers interested in the Sunshine State, and this free marketing opportunity does just that.” 

VISITFLORIDA.com – already the number one trafficked destination marketing organization Web site in the country – experienced record traffic in June, with 719,070 visits, which represented a 46 percent increase over the same time last year.  In the markets where VISIT FLORIDA has been targeting its oil spill response advertising, traffic to the Web site is averaging 90 percent higher than in June 2009.  Two Web pages activated since the oil spill have had a significant following – Florida Live generated 132,992 page views in June, and the Deepwater Horizon Oil Spill Update page attracted an additional 165,772 page views for the month. 

In addition, since the start of 2010, individual business listings on VISITFLORIDA.com have been viewed by more than 156,000 potential visitors every month.


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