Categorized | JAX Briefs

Sign company renames and rebrands

Quality Sign Company, a national sign manufacturing company based in Jacksonville, has a new name: Harbinger.

“As we’ve continued to grow and expand nationally, we wanted a name that showcases our commitment to innovative, lasting and cost-effective solutions,” said Steve Williams, president of Harbinger. “Our new name promises what our company has always stood for—a more intelligent signage program from a proven organization.”

Harbinger has launched a new Web site ( to coincide with the rebranding. The site features advanced navigation and speed, an enhanced portfolio gallery, and detailed information on Harbinger’s expertise, including environmentally friendly signage and lighting, multi-location signage programs and custom large-scale sign fabrication.

Harbinger specializes in multi-location signage, creating products that remain true to a customer’s design standards while also differentiating them from competition.

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