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AXIA selected for Miller Lite campaign

A local public relations agency, AXIA (www.axiapr.com), has been selected by Miller Lite and AMP to deploy aaxia-logo summer promotional launch of MillerCoors’ and new Miller Lite Vortex bottle. The campaign will include “Vortex Day” and “Get Caught with a Miller Lite Vortex Bottle” contest.

The campaign features news media appearances and viral social media tie-ins for celebrity and miller Lite promo teams, surprise appearances at several venues in Florida and across the Southeast throughout June.


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